Marketing Assignment: Marketing Essentials

Added on - 06 Jun 2020

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MARKETINGESSENTIALS
Table of ContentsIntroduction.........................................................................................................................................2Task 1...................................................................................................................................................2P1 Key roles and responsibilities of the marketing function..............................................................2P2 Roles and responsibilities of marketing relate to the wider organisational context.......................3Task 2...................................................................................................................................................5P3 Different organisations apply the marketing mix..........................................................................5Task 3...................................................................................................................................................6P4 Basic marketing plan for an organisation.....................................................................................6Conclusion..........................................................................................................................................10REFERENCES..................................................................................................................................11
IntroductionMarketing is the process of selling the goods within the marketing in order to achieve thetargets of the company effectively and accomplishing all the needs of customers. Marketingessentials are the aspect which are important for defining the various strategies to achieve thetargets of marketing department of the firm.In this particular report the Your Destination is an transport company who isdelivering its services to the are of London and Essex. The company is doing well in thecommercial environment by developing various marketing plan by defining the promotionaltools and strategies of marketing mix. The company is aiming to be international leader insector of the transportation services.In this report the duties of marketing manager is discussed along with analysing theinternal and external environment and defining the various opportunities available ionmarketplace. This report also defines the marketing mix strategic plan of national expressmain rivalry of Your Destination company.Task 1P1 Key roles and responsibilities of the marketing functionMarketing is related to deliver of goods and service to the company and provide a value forthe customers (Babin and Zikmund, 2015). A business organization cannot perform withoutan effective marketing function. This start from the acquisition of row materials, producedfinished goods and services, and supply to the end customers. Therefore, this is the role of acompany to develop an effective marketing strategies in order to meet its short and long termgoals.Collecting marketing information:This is the primary function of marketing where acompany is required to collect all relevant information in order to gating various relevantinformation to product a product and services. In the context of “Your Destination” which isone of the leading firm required to determine the current need of their customer (Baines,, Filland Page, 2013). Because, company is focusing on the expand its business at the larger levelin different cities such as Manchester, Newcastle, Glasgow, Aberdeen etc. At the currentpoint of time global economy is not performing well. In this situation more difficult to growand required a careful analysis so that a marketing manager can make their decision in orderto meet their expansion target in an appropriate manner.
Marketing planning:This is another aspect where a marketing manager of “YourDestination” required to produce an effective marketing plan. As par the given case, the citedfirm which is small business wants to expand its business in the other part of the world(Berkowitz, 2016). Marketing planning is a systematic process of is a document of marketingstrategies which is required to provide a long term growth and increase the market share in aneffective manner.Product design and development:In this function a company is required to produce a goodsand services as par the customer expectation. This is one of the most challenging aspectswhere a firm conduct market research and on the basis of finding they required to followvarious guidelines in order to meet their requirements (Blythe, 2012). In the context of “YourDestination” this is the responsibility of marketing manager to design their product andservice. In this case they need to develop attractive tourism product which can attractpotential target customers.Standardization:This is related with the various elements of a product such as quality, size,design, colour etc. The role of these standard is very crucial and its directly influenced thesales of a company. According to the given case study, “Your destination” must bestandardized its product which can compete in the market.Promotion:It is a systematic approach of informing a customer which very crucial about theproduct and service offering. If a company is unable to provide relevant information to thepublic they cannot get the success (Brassingtonand Pettitt,2013). There are variouspromotional activities such as advertising, customer relationship, direct selling, etc. can beused. So that they can create awareness of product and services.Physical distribution:In the case of “Your destination” where they need to open their ticketcounter and online services where they can sale its product and services in an effectivemanner. This is critical to identity the place which can provide a platform to sale theirproducts (Clow and James, 2013). Further there are various travel agents in the UnitedKingdom also use for the distribution centre of the company and can get the competitiveadvantage in the market.Key roles and responsibilities of the marketing manager:Conducting market research:It is necessarily require for marketing manager toconduct market research in order to understand about the needs and demands of the
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