Marketing Essentials Assignment | Assignment Marketing
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Added on 2020-06-04
Marketing Essentials Assignment | Assignment Marketing
Added on 2020-06-04
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MARKETINGESSENTIALS
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1 & 2.....................................................................................................................................1P1 & P2 Roles and responsibilities of marketing function in ALDI and how roles andresponsibilities relate to the wider organisational context.....................................................1M1 Analysis of roles and responsibilities of marketing in context of the marketingenvironment of chosen entity.................................................................................................3M2 Significance of the interrelationships between the marketing and other functional units.3D1 Analyse and evaluate the key elements of the marketing function and there interrelationwith other units.......................................................................................................................3TASK 3............................................................................................................................................3P3 Comparison of ALDI with another organisation in the process of implementing 7Psmarketing mix in marketing planning process.......................................................................3M3 Evaluation of different tactics applied by organisations to achieve business objectives.6D2 Marketing plan to apply the use of the 7Ps in ALDI to achieve overall marketingobjectives................................................................................................................................6TASK 4............................................................................................................................................6P4 Produce and evaluate a basic marketing plan to meet marketing goals and objectives....6M4 Detailed, logical evidence-based marketing plan for ALDI............................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONMarketing of a business is the most essential element. It is a factor that can either madeor fade the value of business. In this study, the key roles and responsibilities of the marketingfunction are explained. Also, the importance of marketing mix is evaluated in the followingreport. This study further involves the actions of different environments in marketing.The organisation chosen for this study is ALDI. The market share of this establishment is5.3% of the total share and thus, it is essential for them to have effective marketing planning. Themarketing planning processes depending upon the 7Ps of marketing mix of the organisation arestudied in this learning. Moreover, the effectiveness of the marketing process of ALDI isevaluated by comparing the systems used in TESCO.TASK 1 & 2P1 & P2 Roles and responsibilities of marketing function in ALDI and how roles andresponsibilities relate to the wider organisational context.Marketing function is a role of identifying the successful products and then promotingthem in order to have maximum sales to enhance the business value of an entity. There arecertain roles and responsibilities of marketing function to create and capture the value, somemajor actions are stated below:Listening to need and demand of customer- This is the most important tool of marketing.Needs and demands of customer result in development of the required product onlywhich will benefit the entity in many ways, such as creating the name of firm byproviding customers what they need, increased sales value and the wastage of notrequired product will be suppressed (David and David, 2017). This evaluation can bedone by either using the internal channels of the company or through channels outside theentity. Follow recent trends- Following the current trends will help in effective productdevelopment. Thus, it is crucial for business organisations to stay updated with the recenttrends arising in the market.Monitor competition- For enhancing the marketing process, it is necessary to evaluate theposition of the company from marketing and competition point of view. 1
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