logo

Marketing Essentials Assignment- Your Destination

   

Added on  2020-06-06

14 Pages4630 Words59 Views
MARKETING ESSENTIALS

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1PART 1........................................................................................................................................1a) Explain the key duties and responsibilities for a Marketing Officer and a proposed structureand operations of the marketing department. (P1).................................................................1b) Explain how the roles and responsibilities will contribute to the wider organisationalobjectives.(P2)........................................................................................................................3PART 2............................................................................................................................................5a) Use the 7P’s approach of Your Destination and compare it with that of National express toachieve an overall business objective.(P3).............................................................................5b) Produce a basic marketing plan for the nationwide expansion (P4)..................................7CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONMarketing is the blood and soul of an organisation that will cause the company to growand develop in a better way. A good marketing will help in building good perception andgenerate good relationship with an organisation that will cause effective management of theoperation followed by an enterprise. Other than this, a good marketing supports effective marketpenetration that helps in better rise in compatibility of the organization (Pike, 2015). For thereport, Your destination has been taken as the organisation of context. It is a UK basedtransportation firm, which helps in suitable rise in compatibility of the operation and functions performed. The main aim of the cited firm is tocompete with the present market leader, National Express. The report laid emphasis on keyduties and roles and responsibilities of a Marketing officer and operations performed bymarketing department. Also, the contribution of these roles and responsibilities in achieving ofthe organisation objectives. Other than this, 7 P's approach of marketing mix of organisation withcompare to National Express and a basic marketing plan has been presented for the expansion ofcompany on a national level (Philip, 2014).Main BodyPART 1a) Explain the key duties and responsibilities for a Marketing Officer and a proposed structureand operations of the marketing department. (P1)A marketing officer looks after better handling of the operation that will cause theorganisation to sell and promote their products and services in a much effective and better way.A good marketing officer will look after the better management of functions that will support aeffective handling of promotional activities that has been followed by an organisation. This willhelp in suitable management of the operation which will support in suitable rise in capability ofthe enterprise. At Your destination, they look after all the marketing related jobs and actions(Malhotra, 2015). Other than this, they will see through better management of operations thatwill cause the fucntions of firm to meet the operational requirements in a better way. Somemajor roles and responsibilities that have been taken in consideration and are been followed by abusiness organisation. They will help in suitable formatting of the operations that supports agood rise in compatibility of organisation. Some major roles and duties that have been followedby a marketing officer of Your Destination will be as follows:1

Expanses and plans: The Marketing officer will effectively look after bettermanagement of business operations to aid the enterprise for better financial sustainability.The effective planning will support better improvement of sales and generate revenues. Itwill also help an organisation to have a good control over the operations and meeting oftargeted goals and handling offucntions in an effective and better way. The setting up ofgoals and making a strategic plan to fulfil them will help to gain a sustainable marketshare and meeting of targeted goals and operations. Besides this, they will help themarketing team to gain an effective market share and operational efficiency (Purvis,2016). Brand Image and market placement: The marketing officer of Your Destination willsee through better rise in operational capability of organisation that will support a goodrise in capability and meeting of needs and demands of an enterprise. They will look afterbetter building of brand image and placing the product or service provided by companylike the cited transportation firm in proper manner, will help in good management of themarket positioning and improvement of the revenue generation for the firm. This willhelp the firm to gain a competitive advantage.Expansion:the marketing manager will look after better management of expansionpolicies and measure which will help in suitable rise in compatibility and proper revenuegeneration of the policies and effective measures in the market. They will see through theeffective generation of fund and financial policies that have been followed byorganisation. This will follow an election campaign that will support a good rise in themarket share of the firm and increase its overall revenue generation that supports a goodgrowth and development of business operation that have been taken in consideration bythe cited transportation firm (Mishra, 2016).Customer experience: marketing of goods and services is closely related to operationsthat are associated with the needs and demands that have been taken in consideration bythe organisation. The marketing officer will see through the better management ofoperation that will help in suitable rise in capability and meeting of operations in a betterway to increase the revenue generation with sustainability. A good experience will helpthe firm to gain a better satisfaction level that will cause a good rise in operationalcapability of organisation by meeting their needs and demands in a better way. A good2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essentials Assignment - "Your Destination"
|15
|5097
|385

Marketing Essentials| HND Business Management
|13
|3845
|411

Marketing Essentials Duties and Responsibilities
|13
|3576
|36

Report on Market Essentials - Your Destination
|17
|4660
|31

The role of Marketing Officers in achieving Your Destination
|15
|4518
|32

Marketing Essentials Assignment (Solution)
|13
|3782
|436