Marketing Essentials Assignment | Ryanair
Added on 2021-02-21
7 Pages1223 Words34 Views
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MARKETING
Table of ContentsINTRODUCTION (PART A):.......................................................................................................1MAIN BODY..................................................................................................................................1Importance and concepts of marketing:.......................................................................................1CONCLUSION................................................................................................................................3PART B (COVERED IN PPT)........................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTION (PART A):Ryanair is the most famous airline company which have various concept of markingwhich helps to increase their profitability in the airline industry. The marketing strategies of theRyanair is very low cost which results to give high interest to their marketers. It is the mostfamous and successful brands which gives low ticket facility to their passengers to enhance theirmarketing strategies. Some services are provided by the Ryanair is the advance booking of theseats, a better food facility. The Ryanair used two concepts of marketing which helps increasetheir sales at the increasing rates' production orientation and the sales orientation. The productionorientation involves the Ryanair focus to gives better and cheap products and services to attractthe passengers. They also aim to achieve the demands and sales of their customer by low pricingpolicy in the concept of sales orientation.MAIN BODYImportance and concepts of marketing:The concepts of the marketing refers to the techniques and the strategies to achieve theneeds and wants of the customer, increase in profitability, and increase in the sales to acquiretheir goals of the business. Ryanair used these concepts in their airline business to become themost successful in the airline industry. The Ryanair makes their policies which helps to build thegood relations with their customers. The marketing concept, production concepts and sellingconcepts of Ryanair are explained below.Production concepts: in these concepts the customers will get attracted to that services andproducts which is low cost and affordable. So the Ryanair focuses to give better services in lowcost to increase the brand image and productivity. The management of the Ryanair aims toimprove the efficiency of the production and distribution to remain successful in the business ofthe airlines. In Ryanair sold their 70% of their seats at the lowest rates to provide the facility tothe middle class people as well. The company will aim to give all the services to their passengersto satisfy the needs and wants of the customers (Katsikeas, and et.al., 2016). The Ryanairimproves their operations of their business by effective strategy of the marketing for gettingsuccessful in the future present working environments. Low costs services and products willincrease the customers because the customer got attracted by the low cost products. The Ryanairis the most successful airline industry which focuses to give effective products and services toenhance their customers and success and growth of the company.1
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