Marketing Essentials Assignment: Your Destination

Added on - 06 Jun 2020

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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and responsibilities of the marketing function of Your Destination...........................1P2. Roles and responsibilities of the marketing with other functional area................................3TASK 2............................................................................................................................................5P3. Comparison of Marketing Mix Elements.............................................................................5TASK 3............................................................................................................................................7P4. Marketing Plan for Your Destination...................................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONMarketing has become a crucial activity for the companies as this is the only way throughwhich organisations can reach to a large number of people in less period of time. This is the wayby which they promote their products and convince targeted consumers to buy it as there arecertain advantages attached to it. It can be said that this is a path for the firm which assist them inreaching to the individuals which can be converted into the potential buyers(Forshier, 2012). Butto sell their products in the market they have to design a marketing campaigns which is uniqueand creative and this can only happen if there is proper use of the marketing essentials. Thiswhole report will be dealing with various marketing strategies and platform which can be used toattain the goals and objectives. For this the case scenario of Your Destination is taken which is anewly established transportation company.TASK 1P1. Roles and responsibilities of the marketing function of Your Destination.Manager who is involved in the selling process has important role to play in the firm asthey have to perform certain activities as the representative of the company. It is the marketingdepartment who has to coordinate and cooperate with the other other departments. It is the salesarea of the company who brings limelight to the products and services offered by theorganisation and at the same time they also increases the brand value in the market where theyare operating their business(Gertner, 2011). Through performing these duties organisation caneasily attain the goals and objectives which they have set. Following are the duties andresponsibility of the marketing department:-Briefing and managing the brand:-It is the areas which has power to impact themarket share of the organisation as it assist them in creating a value in the market. They areindulged in the activities where they are making employees aware that what are their role andwhy they are here in the company(Fırat, 2013).Conducting Campaign Management:-It is the responsibility of the marketing managerto have full detail and inspection of the sales of almost each product. In this a person try tocollect all the necessary information and then compare that with the expenses of each division.Budgets are provided by the financial department so that all the things can be done in time witheffective manner.1
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