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Marketing Essentials: PDF

   

Added on  2020-12-09

15 Pages4488 Words322 Views
MARKETING ESSENTIAL

Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of different functions of marketing .............................................1P2 Inter-relation of marketing function with other functional department of an organization...3TASK 2............................................................................................................................................4P3 Marketing Mix of two companies..........................................................................................4TASK 3............................................................................................................................................7P4 Produce basic marketing plan................................................................................................7CONCLUSION .............................................................................................................................10REFERENCES..............................................................................................................................11.......................................................................................................................................................12

INTRODUCTION Marketing refers to an essential tool that assists company in promoting is goods andservices at marketplace and communicate its benefits & value to customers. It involves variousactivities that supports in growth of firm and maintaining its position in market for long term.Marketing managers are require to determine prevailing trends of market and needs andpreferences of customers in order to satisfy them in better manner and attaining its marketingobjectives (Baker and et. al., 2016). The present assignment is based on Mc Donald's which is afast food restaurant of US. It is well known for its hamburgers, French fries, soft drinks, wraps,desserts etc. This report discusses about different roles & responsibilities of marketing functionand its link with marketing department. Apart from this, application of marketing mix inplanning process and development of basic marketing plan is included in this project. TASK 1P1 Roles and responsibilities of different functions of marketing Marketing function is very crucial for every business organisation as it assist in attaining itsobjectives and getting high growth in market. It is the function that firms are use to promote itsgoods and services in market and communicate their value & benefits to customers. Marketingfunction consists of selling, financing, promoting, pricing, product, distribution and informationsystem. Main duties and responsibilities of marketing functions in Mc Donald's are definedbelow: Product: It is identified as tangible goods which is offered by business firm to theircustomers in order to meet their needs and satisfy them by providing them high quality products.This function helps firm in developing such products that best satisfies requirements ofcustomers(Functions of marketing, 2017). In case of Mc Donald's, various products are offeredby company such as hamburgers, chicken products, desserts, wraps etc. variety of goods areprovided by company in order to satisfy needs of their customers in more better and effectivemanner. Marketing manager of referred firm has responsibility to assess current trends of market,customer's attitude and behaviour as well as gathering all the information related to taste andpreferences of clients. All these data and information helps company in developing productsaccordingly. This helps company in getting attention of large group of customers and yieldinghigh profits in market. 1

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