Marketing Essentials

Marketing Essentials

Table of Contents
INTRODUCTION................................................................................................................................3
PART 1 .................................................................................................................................................3
TASK 1.................................................................................................................................................3
P1 Explain the key roles and responsibilities of the marketing function.........................................3
P2 Explain how roles and responsibilities of marketing relate to the wider organisational context
.........................................................................................................................................................4
PART 2..................................................................................................................................................5
TASK 2.................................................................................................................................................5
P3 Compare the ways in which different organisations apply the marketing mix to the marketing
planning process to achieve business objectives.............................................................................5
TASK 3.................................................................................................................................................9
P4 Produce and evaluate a basic marketing plan for an organisation..............................................9
CONCLUSION..................................................................................................................................13

INTRODUCTION
Marketing is wider and broader concept which require deep level of knowledge and skills.
Marketing is defined as process which is used to promote the selling or purchasing of product.
(Proctor, 2020). In business sector, it has become important for organisation understand the concept
of marketing to carry out the functions, operations and activities. With rise of competition, trends in
market are flexible which change from time to time. Cadbury, a Brsitish multinational corporation
headquartered in UK. It is being considered as largest confectionery company after Mars brand.
Company provides ample number of products such as 5 star, Bournvita, Cadbury Fuse etc. This
report comprises of roles & responsibilities of marketing function, inter-relation between roles &
responsibilities of marketing with organisational perspective, marketing mix and marketing plan.
PART 1
TASK 1
P1 Explain the key roles and responsibilities of the marketing function
Marketing includes ample number of functions and operations but is mainly focused on
selling or buying of goods. In relevance with Cadbury, their perform their functions with proper
consideration so that goals as well as objectives are achieved. Marketing function have various roles
& responsibilities which are discussed below-
Identifying the requirements of Customers
This is most important role of marketing function in which role is to search / identify the
changing needs of customers which changes periodically. It is essential to identify the needs so that
decision making is carried out accordingly. In reference with Cadbury, they also focuses on there
target customers by conducting proper market research. By this research, it become easier for them
to understand the need of end users.
Determining customer requirements
In business, marketing department is also responsible for analysing & anticipating the
customers requirements as because it assist them in gaining competitive advantage. By anticipating
customer requirement, it is easy to fulfil the demands and needs of every potential individual. In
context with chosen entity, they anticipate customer requirements by statistical techniques and
strategies (Rudden, 2016).
Market research

It is most essential responsibility which is required to fulfilled as because by conducting
market research it is possible to examine the potential customers with their appropriate use of
tactics. Moreover, by focusing on this responsibility it is easy to changes can be made effectively.
Satisfy needs of end users
Then further role is to provide or deliver a total satisfaction to consumers. By focusing on
this role, marketing department is able to use their resources in most efficient manner. In context
with selected entity, they provide high quality of taste of products which satisfies the needs of end
users at wider scale (Sanclemente-Téllez, 2017). It also leads to increase of goodwill of firm in
market so this role is needed to be performed in correct way.
Making Profit
Another of role is to produce and sell product so that profit is generated at higher level. By
focusing on this responsibility, firm is able to achieve objectives and expand their activities at larger
scale. This is mostly done through providing discounts, offers on a product to end users. This
responsibility helps in examining of impact of product on end users as well as market. In reference
with Cadbury, they are able to maAnother of role is to produce
and sell product so that profit is generated at
higher level. By focusing on this
responsibility, firm is able to achieve
objectives and expand their activities at larger
scale. This is mostly done through providing
discounts, offers on a product to end users.
This responsibility helps in examining of
impact of product on end users as well as