Marketing Essentials Assignment Solved - TESCO

Added on - 22 Nov 2020

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MARKETING ESSENTIALS
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1...........................................................................................................................................1TASK 2............................................................................................................................................1PART A..........................................................................................................................................11 Comparison of ways by which organisation can apply marketing mix to planning processfor achieving organisational objectives.......................................................................................12 Different tactics which is applied by organisation to achieve its objectives............................2PART B............................................................................................................................................21 Marketing plan for Tesco........................................................................................................22 Coherent evidence based on marketing plan...........................................................................23 Designing of strategic marketing plan for which use seven p for achieving objectives entity3CONCLUSION...............................................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTIONMarketing refers to not only buying and selling of goods but includes promotion,branding of people. Cited entity is chosen is Tesco. This report covers key roles andresponsibilities of marketing function related to Tesco. Lastly, it covers responsibilities ofmarketing in context to wider organisational context.TASK 1covered under PPTTASK 2PART A1 Comparison of ways by which organisation can apply marketing mix to planning process forachieving organisational objectivesMarketing mix elements of two organisation named as Tesco and Marks andSpencer which are as follows product, price, place, promotion etc.Marketing MixTescoMarks and SpencerProductProducts which is offered byTesco are in wide range withquality which is the mainstrength.It offers variety of products inclothing and food only whichlittle bit dissatisfy consumers.PriceCited entity is offeringproducts at affordable pricesso that products are easilypurchased by consumer.M&S is offering products inbit higher prices which cannotbe purchased by all incomegroup person (Philip, 2014).PlaceLocation has been chosenappropriately according to itsbusinessMarks and Spencer haschosen that place where lot ofcompetitors are there.PromotionCited entity has chosen onlineas well as offline promotionwhich is giving advantageMarks and Spencer has chosenone brand marketing strategywhich didn't work.PeopleThere is lot of support fromMarks and Spencer has loyal1
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