Roles and Responsibility of Marketing Functions

Marketing Essentials

Table of Contents
INTRODUCTION ..........................................................................................................................4
TASK ..............................................................................................................................................4
P1 Explain key roles and responsibility of different functions of marketing.............................4
P2 Explain the roles and responsibility of marketing relates to the context of wider
organisation.................................................................................................................................5
P3 By comparing marketing mix to the marketing planning process to different organisation
achieve business objective..........................................................................................................7
P4 Produce and evaluate basic marketing plan for an organisation............................................9
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing essential is the initial stage of planning that give support to marketers to give
attention to key issues. As in marketing various activity related to advertising, purchasing,
distributing and selling of product can be done with the helps of different channel(Charter, 2017)
. It involves an activity in which potential customer are forced by marketers to buy company's
services or product. Tesco is the organisation that is choose in this report. It is a great retails of
groceries in UK. It has its headquarters in Herefordshire and it was founded by Jack Cohen. Key
roles and responsibility of marketing function is to be explain in this report. Explanation of roles
and responsibility of marketing relate to wider organisation context. Application of marketing
mix to the marketing planning process to achieve business objectives is to be done in this
assignment. Basic marketing plan is also be create and evaluate for an organisation in the report.
TASK
P1 Explain key roles and responsibility of different functions of marketing.
Key roles and responsibility of marketing function are product development,market
re3search, finance, planning, distribution, communication, promotion, selling etc. The marketing
functions are interconnected with other organisational functions in a company(Cornwell, 2020).
The marketing function is make focus on buying and selling activity so that the requirement of
audience is to be satisfy. The major roles as well as functions of marketing cover various activity
like transport goods wherever is requires, information related to marketing is to be collected to
satisfy the needs of customers, storing the stock etc. It also include activity like to identify the
needs of the customer, anticipating the demands of customer, the methods to maximise the profit
is to be identified. The description of key roles and responsibility are explain as follows:
Responsibility
• Need of audience is to be identify: The marketing function is responsible to identify the
changing desires of the consumers. The main objective to focus towards identification of
needs, attitude, wants and habits of consumers and also to analyse the data carefully to
identify the demands of customer that are prevail in the market place.
• Anticipating customer requirement: It is the responsibility of marketing department to
anticipate the needs of the customer .Anticipating audience requirement can give the

organisation with first mover advantage and help the company to meet the needs and
demands of the consumer.
Roles
• satisfy the wants of customers: It is the main role of marketing function as marketing help
to identify the item that can easily satisfy the requirement of the consumer and can offer
them value for money.
• making profit: It is the responsibility of marketers to find out the innovative and new
ways to sell its items. By giving the customer different packages of value added that
cannot provide the audience the value for money but also affect the sales and profit
positively.
The role of marketing for Tesco can observe in providing strategy related to situational
analysis. It give support to refine the corporate goals and develop marketing objective in
favour of organisation and for customers also. The organisation provide various
objectives like profitability,cost saving and growth in market share. For example To
introduce new product, marketing objectives are use by organisation that can lead the
marketing to support the corporate goals on profitability. By identifying potential areas of
target market, the marketing function of tesco is also actively involved in growing overall
share of market. Tesco marketing function is also engaged in demand and supply analysis
of product.
P2 Explain the roles and responsibility of marketing relates to the context of wider organisation.
Marketing involve all the efforts and activities that every company undertake to transfer
goods from producer to customer. Marketing function deals in specialized activity that is
necessary to perform at the time of doing marketing as it take goods and services from origin
location to consumption place(De Mooij, 2018). Tesco perform an act for that purpose by
making link between producers and end users. Marketing department of Tesco focus on various
areas for effective results as they do direct communication with their customers. For both B2B
and B2C business the marketing function is remain same. In both business marketing function
involves advertising,public relation, event, direct marketing, and interest marketing. Marketing
department structure of Tesco is describe as follows.