Marketing Essentials

This presentation discusses the essential aspects of marketing and how it helps businesses expand their market reach and attract customers. It covers topics such as business proposals, market analysis, monitoring and control, and the importance of marketing information systems.

MARKETING
ESSENTIAL

Table of Content
• Introduction
• Business Proposal
• Conclusion
• References

Introduction
Travel and Tourism company deals in various type of product and
services offered to the customer in order to make their journey desirable.
Thus, business proposal helps the business to identify the marketing
environment and audit related to a new business start up.

Business Proposal
Executive Summary: Theme hospitality company is a start up that
cover various geographical area and provide services to both national
and international tourist. Like it book the package of similar type of
people at a time, reserve their ticket and room. In short company
perform all its function in behalf of customer.

Cont...
Mission: The mission of Theme travel and tourism is to make the
desirable experience of an individual during their holidays to give them
best experience. For this company make significant effort to provide
more quality and reliable services to make up memorable experience.

Cont...
Vision: The vision of company is to make Theme travel the most
recognised company by making significant strategy in order to expand
the growth and profitability of business. For which company compel
peoples in order to explore the world for which company will organise
the trip based on their interest areas. Thus, the happy or satisfied
customer are more keen to avail the service from same company and
recommend other as well.

Cont...
Market analysis of firm:
• Segmentation
• Targetting
• Positioning

Cont...
Strength
Although Theme travel and tourism is a start up of UK but it has
its presence in both national and international geographical
market. Thus, for this company has extensively make
expenditure to spread the brand awareness about company.
Selected company has already made plan to sponsor various events
like sports event whose visibility is actually very high. This will
help to enhance the brand presence and recogniti0on value.
Opportunity
To boost up the market share of company and encouraging the
traveller by offering them quality services.
Company can use digital platform to serve their customer and
provide value to their traveller.
Weakness
Intense competition in travel and tourism company within UK can
restrict the presence of brand.
It may take time for the traveller to switch from other company to
Theme travel and tourism. Hence, they will switch only if this
company will offer more quality services and at reasonable price.
Threat
Intensive price wars can decrease the market share and profitability
of Theme travel company.
Uncertainty in airways sector can affect the planning and schedule
of whole trip.

Cont...
Monitoring and control: It is important for any business to control
and monitor its business expenditure as it is one of the initial part of
any business to keep track on its expenses so that the expenses does not
exceed its income. In order to control the expense in Theme Tours and
Travel company it is important for a manager to keep a track of its
expense by analysing its cash flow.

Conclusion
From the above report it has been determined that marketing is an
essential part of company that helps company to expand its market
reach and attract the customer to prefer one brand over the other.
Marketing information system helps the business to collect the data and
utilise it to communicate the customer and build effective marketing
strategy.

References
• Wilson, J., 2014. Essentials of business research: A guide to
doing your research project. Sage.
• Wirtz, J., 2012. Essentials of services marketing. FT Press.

Thank You