Marketing Essentials Assignment Sample | British hotel chain

Added on - 21 Feb 2021

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Marketing Essentials
Table of ContentsINTRODUCTION.......................................................................................................................4P1. Explain the key roles and responsibilities of the marketing function..................................4P2. Roles and Responsibilities of marketing related to the organisational context....................1P3 Marketing Mix of Premier Inn and Holiday Inn...................................................................2TASK 3............................................................................................................................................5P4 Basic marketing plan for Premier Inn...................................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
INTRODUCTIONMarketing includes various functions and activities which is used by companies in orderto promote goods and services to satisfy the requirements of customers. Main aim of this activityis to attract large number of customers with the help of effective strategy of pricing. In thisreport Premier Inn hotel is chosen as the base company (Akbar, 2017). It is a British hotel chainfounded in the year 1987 and its headquartered is located in Dunstable, UK. Premier Inn providevarious services to their customers with more than 72000 rooms in around 785 hotels. In thisreport, various discussions are going to be made which includes marketing functions roles andresponsibilities. Along with this, it also include a detail description of inter relationship betweenmarketing department and other functional departments of the company. At the end of thisreport, it also includes comparison between two companies as well as marketing plan of PremierInn.P1. Explain the key roles and responsibilities of the marketing function.The process of marketing is refer to as exchange of products and services. In includesvarious activities which are being carried out by managers of organisation to retain and attractcustomers buying products and services. The main purpose of marketing function is to encouragecustomers to buy products of company. The marketing function is interlinked to all otherfunction's such as finance, production, sales and advertising department. In order to accomplishgoals and objectives of Premier Inn hotel their must be proper coordination between alldepartments of company. The marketing function performs many roles and responsibilitieswhich help Premier Inn hotel to be successful and leading at international level. The Premier Innhotel can achieve their goals and targets mainly by following points which are as follows:-Conduct Market analyses to examine various opportunities which are prevailing withinmarketplace. It basically involves identifying customers’ needs and requirements.After effective evaluation of market, next step is to choose target market so that company canapproach them easily. After that products and services of Premier Inn are offered to suchcustomers and guests..Next step after selecting target market is to develop and frame strategies of marketing. As ithelps in attracting customers by promotional and adverting tools in effective manner.
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