Marketing Essentials For Cad bury
Added on 2020-10-22
22 Pages7035 Words123 Views
Marketing Essentials
TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................3ACTIVITY 1 ...................................................................................................................................3P1 Key roles and responsibilities of marketing function ...........................................................3P2 Analysing the way roles and responsibilities of marketing relates to wider organizationalcontext .......................................................................................................................................6M1 Roles and responsibilities of marketing in marketing environment.....................................7M2 Analysing the importance of interrelationship between marketing and other functionalunits of an Enterprise. ................................................................................................................8D1 Critically analysing the key elements of marketing functions and the way it interrelateswith other departments ...............................................................................................................8LO 2.................................................................................................................................................9P 3. Comparing the ways in which different organization applies the marketing planningprocedure for achieving objectives ............................................................................................9M3. Evaluating the tactics applied by company in order to demonstrate the way businessobjectives can be achieved .......................................................................................................12LO 3 ..............................................................................................................................................13P4. Producing as well as developing basic marketing plan for Cad bury ................................13M4. Detailed and coherent marketing plan For Cadbury .........................................................16D2 Designing strategic marketing plan which can be tactically applied the use of 7 P's .......17CONCLUSION..............................................................................................................................18REFERENCES..............................................................................................................................19
INTRODUCTION Marketing is important business activity which assist an enterprise in accomplishingdesired business objectives. It is the business activity which is mainly cornered with promotingof goods or services. Marketing is considered to be as crucial business activity as it enablesorganization to maintain long lasting relationship with customers. It is essential as marketinghelps an organization in selling products as well as services. Marketing can be defined as actionof promoting as well as selling products or services. This business activity assists an enterpriseincreasing sales as well as profitability (De Mooij, 2018 ). The main purpose of marketing is topromote the products and help firm in generating brand awareness. Basic marketing concept isbased on belief that an organization must asses the need of their target customer group. It is verymuch important for marketing manager to develop the understanding about marketing concept,as it will help them in making the best promotional decisions. Marketing makes significantcontribution in achievement of business goals. The success and growth of an organization iscompletely based on the marketing performance. Things which an effective marketing includesadvertisement, promotions, sales and public relations. Marketing enables company to informpeople about the services or products offered by them. It provides firm an ease in attractingcustomers and influencing them to buy products and services.The report will have focus on identifying the key roles as well as responsibilities ofmarketing function in context of CADBURY. It is a British multinational company which sellchocolates. An enterprise is among the second largest confectionery brand in the world. ACTIVITY 1 P1 Key roles and responsibilities of marketing function Marketing is the process and technique which Cadbury uses implement in order tosatisfy customers by fulfilling their all the needs and demands. Marketing department play animportant role in any organisation as they are highly responsible for increasing sales andattracting customers towards purchasing of products of the company (Parsons and Lepkowska-White, 2018 ). There are many functions which marketing department of Cadbury have to playfor accomplishing organisational goals that involve:Identification consumer needs: It is the very first and important function that marketingdepartment play is to identify the demands and needs of customers. By knowing the needs ofcustomers marketing department gather and collect all the necessary information and then
analyse these informations. After analysing information and needs of customers it can base itsproducts design accordingly.Planning: The next step after identification of consumers needs, It makes marketingplan. For making planning it is important to know and be clear about company's objectives andfind out that what goals Cadbury company wants to achieve. After that it have to figure outtimeline on order to achieve these objectives and eventually it makes marketing strategy ofcompany accordingly.Product development: After research and making strategy, it develops the products ofthe company which can suits the needs of the customers (Titus, 2018). In product developmentfunction it makes design of the product which is important factor that help in attracting morepeople. Cadbury company focus on designing of its products as it makes it more attractive andtry to produce many products.Standardisation and grading: Standardisation refers uniformity in products. Grading isthe process and method of classification of several products according to similar quality andcharacteristics. Cadbury makes many products like bournville, dairy milk, caramel, crunchy so itrequires classifying all the products according to their characteristics and ingredients. Gradingmake customers and ensures them companies are providing them the highest quality products.Packaging and labelling: The main aim of packaging is to eliminate the risk of damage,breakage of products during storage and transportation. Most of the time customer demands ofproducts in different quantities so it is important to special packaging in effective manner andsafe manner (Aslam, 2018). Labelling provide all the information to customers that is found onthe products. It tell consumer about manufacturing date, ingredients, expiry date, price, batch noetc.Branding: Every organisation and producers want to make a different and specialidentity of its products in the market. In order to make differ products from another competitorsCadbury has branding. Giving distinct name to products is called branding. The main aim andimportance of branding of products is it creates loyal employees as well as loyal customers. Itbgenerates increased market share and revenues and help in expanding organisation's estimatedworth.
Identify new business opportunities: It is important for marketing manager is toidentify opportunities of new business. For that manager have to find demands and currentmarket trends for future improvement and customer satisfaction.Pricing: Pricing of products is essential function of marketing. There are many factorsthat affect the price of a product that involves cost, price of competing products, policy ofgovernment and rate of profits (Powell and Osborne, 2020). The price of a product should beaffordable and in a manner by that company can earn enough profit.Customer support service: Customers are the king of market so it is very important formarketer to provide and offer every possible and the best help to the customers. Cadbury andCoca-cola companies provide many services like: handling customers' complaints, creditfacilities, after sales services and maintenance services. These services help customers inproviding satisfaction which is the top most priority for the company. It leads customers'attachment with products of company and increase sales.Promotion: It is the most essential function of marketing department is to promotecompany' s products in order to maximize sales and profits (Chaffey and Ellis-Chadwick, 2019 ).There are some methods which Cadbury company's marketing department follow such as:advertising, sales promotion, personal selling and publicity. Company needs to decide the bestpromotion mix which may involve some of these methods.Distribution: Distribution is method and process of providing goods and services tocustomers at effective manner. There are several distribution channels that depends on a varietyof factors which involve market concentration, capital requirements of company etc. Fordistributing its products marketing department adopt new technologies like mobile App, onlinedistribution which include home delivery facility. The main aim of adopting this method is ithelps in satisfying customers as it consume their time.Transportation: It is an important function of marketing. For this function companyneed to analyse geographical boundaries of its market (Kumar, 2018). It helps them in choosingthe correct mode and way of transportation. In the global economy there is no boundary andbarrier to international trade.Storage and warehousing: It is very important for companies to store their products at asafe place. For storage they generally use warehouse and godowns. For keeping product until
sales is called storage of products. The main aim of this function is to reduce the risk ofdamaging entire stock.P2 Analysing the way roles and responsibilities of marketing relates to wider organizationalcontext Marketing can be defined as the different activities performed by organization such asbuying as well as selling goods or services. It also involves advertisement, selling and deliveryof goods. In context of Cad bury, marketing activity of an organization is mainly had focus oncustomers (Hunt, 2018). Marketing function is the mots important component of businessmanagement of Cad bury. It is the function which play crucial role in driving an organizationtowards success. Marketing in cad bury firm also has made significant contribution in publicrelation. In context of Cadbury, role as well as responsibility of marketing are :Setting of strategy: Responsibility of marketing I to gather the information about targetcustomer group. Role of marketing is to assist an organization in development of an effectivestrategy for promoting goods as well as services. It is the duty of marketing align promotionalstrategy with that of an organization plan. The important role of marketing function is to help anenterprise in increasing marketing share. Role of marketing function in Cadbury is tostrategically review advertisement.Market research : It is considered to be as important responsibility of marketing function. Roleof marketing function is to assist company in exploring as well as capturing various businessopportunities (Camilleri, 2018 ). It is the responsibility of marketing to gather the informationabout the customer needs and demands by conducting research and provide the same to anenterprise. Role of marketing in Cadbury is to accumulate all the information related to thecompetitors and market and to provide same to an organization. In context of cadbury, Role andResponsibility of marketing function is assist an enterprise in determining appropriate tactics tominimize the negative effect of competition on business. Role of marketing is to assist anenterprise in developing an effective promotional plan for attracting customers. Product development : Role as well as responsibility of marketing function is to provideoperational team an accurate as well as complete information about the customer taste andpreference. It is the duty of marketing team in Cadbury to support employees engage inoperational team in identifying the characteristics or features which are required to be added in
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
P2: Role And Responsibilities Of Marketing Departmentlg...
|17
|5315
|137
Roles and responsibilities of the marketing function for Cadburylg...
|19
|5241
|61
Key roles and responsibilities of marketing functionlg...
|17
|5250
|54
Roles and Responsibilities of Marketing Function in Cadburylg...
|17
|5064
|99
Roles and Responsibilities of Marketing Function in Cadburylg...
|21
|6465
|98
Roles and Responsibilities of Marketing Function in Cadburylg...
|16
|4481
|63