Marketing Assignment: Marketing Essentials Cadbury

Added on - 06 Jun 2020

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MARKETINGESSENTIALS
ContentsINTRODUCTION...........................................................................................................................................4TASK 1..........................................................................................................................................................4P1 Key roles and responsibilities of marketing functions........................................................................4P2 Roles and responsibilities of marketing relate to wider organisational context..................................5TASK 2..........................................................................................................................................................5P3 Comparison between two organisation by applying marketing mix for accomplish objectives..........5TASK 3..........................................................................................................................................................5P4 Evaluation of basic marketing plan....................................................................................................5CONCLUSION...............................................................................................................................................5REFERENCES................................................................................................................................................6
INTRODUCTIONMarketing is an essential function carried by business organisation in order to promote theirproducts and services into the market place. It involve selling and buying process that take placebetween consumer and producer in market area. It is a broader concept that involve several typesof activities like production, manufacturing, communication and delivering the final product orservice to the consumers that results in fulfilling their demands and needs in effective manner.Marketing manger plays a vital role while conducting this process as he have to perform all theseaction in adequate way so that final results can be accomplished in set period of time. Thecompany selected in this report is CADBURY, a confectioner brand running from 1824. Itschocolates are famous worldwide and is preferred by almost every age group people. The reporthighlights key roles and responsibilities of all marketing functions, importance of marketing mixconcept in business firms and its interrelationship with other functional areas that are present inthe organisation. Apart from it, company have to produce marketing plans in order to executetheir marketing actions in effective way so that the basic aim and objectives could be achieved ineffective and efficient mode.TASK 1P1 Key roles and responsibilities of marketing functionsMarketing is an important procedure that involve multiple functions that involve satisfyingthe needs and demands of the consumers by producing products of such kind. It also involvebuilding the conducive relationship with them so that they can be retained for longer period oftime. Marketing involve several types of interrelated activities and plan of actions that has to beconducted at the same time, thus it is not an easy process. Marketing manager must have allknowledge that is required in conducting marketing function so that set goals of the companycould be accomplished. CADBURY also have to conduct this process in effective way so that allits products could be reached to its final customer at proper time. The roles and responsibilitiesthat are linked with marketing function of CADBURY Company is described below:Marketing planning function: marketing manager of CADBURY always preparemarketing plans and procedures that define sequence of activities that have to be carried out ineffective way. Manager have to make sure that planning must be carried out in favorable way sothat ever individuals knows his duty to be performed while carrying out this process. Thisfunction is very much necessary when company is about to launch new product or service in themarket place. For instance, CADBURY has introduced its new product with the name Nuttieshence manager must have draft plans before launching it and after its introduction in the market.If they found any problem related to it then plans must be reviewed proper in order to make anymodifications which are required at that point of time (Baker and et. al., 2016).Promotional function: Every company wants to promote their product or service in themarket area in order to create awareness and interests among customers and lead to generation ofthe demand for that goods or services. Hence, it is consider important marketing function thatmust be carried out by the marketing manager. There are several methods that are available inorder to perform promotional function therefore company have to make choice from number of
options and choose the best alternative that will yield them high profits as well as significantsales volume. CADBURY also promote their products by making use of print media, social sitesetc.Research and development function:It is very important function that has to beperformed in today’s business environment as company have to operate in dynamic environmentwhich keep son changing with time. Thus, company have to perform research and developmentprocess so that they can examine all the factors that are available and cause number of changes inthe system. That is how company could able to perform activities in accordance to the need anddemand that is prevailing in the surroundings and respond against it accordingly. CADBURYhave well established R&D department that keep check in the environmental changes that aretaking place and then take decision accordingly.Marketing Information System (MIS):it involves keeping check on customer’sbehavior and demands that are taking place in the market and then make any decision regardingit. Customers are consider real kings of the market are thus companies have to make plans andprocedures in their respect (Bastable, 2016). In order to carry out this process in effective mannerbusiness organization can adopt MIS that assist them to gather all relevant and materialisticinformation regarding the consumer behavior and then make plans accordingly. It is done insequence of steps that starts from sales man that visit the field area and gather data of theirinterests while performing surveys on their target audience. After this they report to themarketing manager who examine all these information that is required in making the decisionprocess simple and easy. Marketing manager of CADBURY also follow this function verykeenly so that final process must be performed and full filled in achievable manner.Financing function: Finances are consider most important resource that is required inalmost every set of activities that are performed in single business organization system.Therefore, it is necessary that company must have sufficient amount of funds with them so thatall functions in the organization must be done effectively. There are number of options availablethrough which they can arrange funds. Cadbury can also adopt best alternative from the numberof options that are available in order to fulfill their financial needs that may arise in future times.This is also consider necessary marketing function.P2 Roles and responsibilities of marketing relate to wider organizational contextTo identify customer needs and wants, marketing activities are performed. Managers whopossess proper skills and appropriate knowledge can perform the task of determining overallneeds and requirements of the customers. Therefore, marketing managers are appointed by theorganizations to take care of all the marketing activities. These marketing managers performvarious duties and functions in order to enable smooth working of processes and activities. It willincrease the productivity of the firm which will ultimately results in multiple benefits likeincrease in profits, increase in market share, expansion and growth of the firm etc. It will alsocreate a good image of the firm in market and in the eyes of customers.
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