Marketing Essentials Cadbury - Doc
Added on -2021-02-21
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MARKETING ESSENTIALSCADBURY
Table of ContentsTASK 1 .............................................................................................................................................................................................................................................................................................................................Key roles and responsibilities of the marketing function...............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................Roles and responsibilities of marketing relate to the wider organizational context...........................................................................................................................................................................................................................................................................................CONCLUSION ................................................................................................................................................................................................................................................................................................................REFERENCES.................................................................................................................................................................................................................................................................................................................Marketing is very essential for the growth and success ofthe organisation. The major motive behind marketing is topromote goods and services according to the need andrequirements of the customer's. Market is known as the placewhere goods and services are bought and sold by with themotive of earning profit. While on the other hand marketing isthe function where goods are taken from the place of productionto the final place of consumption. This means it is the process ofinter linking producers and consumers for their own benefit.The activities and strategies for marketing are generally decidedby the top management of the organisation.Cadbury which is the multinational confectioneryoperating its business in almost 50 countries around the world.Cadbury was established in 1824 with the motive of satisfy theneeds and demands of the customer's all over the world. Itsheadquarter is located in London.
TASK 1 Key roles and responsibilities of the marketing functionMarketing is considered as one of the most importantfunction for every organisation. As the major objective of thisfunction is to earn more and more profit by satisfying the needsand demands of the customers. Marketing function is not justrelated with selling and promoting the final products to theconsumer. But it is also concerned with identifying the exactneeds of customer's and using innovative ideas foraccomplishing such needs. With the help of proper plans for themarketing function better relationship with the customers canalso be formed. As if the management of the organisation issuccessful in identifying the requirements of customer's than itwill automatically lead to increase in brand image. Plans andstrategies for marketing function are generally made afteranalysing and evaluating the current and past situation of themarket.Morden marketing is known as the strength of industrialactivity. This is because it guides the organisation about makingplans for producing and promoting the product. It also helps inmanaging and controlling various activities of the organisationin the systematic and coordinated manner. Marketing is alsoknown as the goal oriented process as it aims at increasing andmaximising the profitability and sale.Functions of marketing starts as soon as the idea formanufacturing or producing the product is generated andcontinuous even after the sale of product. The plans andstrategies related to the functioning of marketing department inCadbury are made by the top management of the organisationafter analysing various things in the proper manner. This isbecause marketing is regarded as the complex and dynamicprocess and also involves various kinds of uncertainties. So itbecomes essential for the management of Cadbury to makeplans as per in the systematic manner. The major role ofmarketing function is mentioned below- Customer support service- Customer's or buyers aregenerally known as the backbone of the organisation. As theydirectly help the organisation in sustaining in the market forlonger period of time. Marketing function is the customercentric approach because plans and activities are madeaccording to the paying capacity of the customer's. Marketingfunction also aims at solving the complaints and issues of thecustomer's in the best possible manner. It is the duty of Cadburyto make plans for supporting its customer's even after the sale ofproduct. As this will lead to retaining the customer's in the bestpossible manner.Pricing- It is one of the most important role ofmarketing function because proper price of the product leads toincrease in sale and revenue of the organisation. Cadbury aimsat deciding the price of final product according to the payingcapacity of its customer's. Serving products at fair prices has ledto achievement of competitive advantage in the market.Appropriate plans for deciding the price leads to increase indemand and supply of the product. It is the duty of marketing todecide the price keeping in mind paying capacity of thecustomer's. If this is not done than sale and functioning ofmarketing can be negatively affected.
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