This presentation discusses the roles and responsibilities of the marketing function in promoting and implementing strategies for competitive advantages. It covers topics such as marketing planning, current and future trends, branding, customer support services, communication and promotional materials, and sales team support.

The Marketing Function plays a vital role in any company as it is responsible for creating awareness and generating interest for the company's products or services.

Roles and Responsibilities of Marketing Function

This presentation provides an overview of marketing essentials, including the concepts and current and future trends in marketing. It also discusses the different marketing processes, the role and responsibilities of a marketing manager, the interrelationship of marketing with other functional departments, and the value and importance of marketing in a company. The presentation focuses on the case of Marks and Spencer, a growing British multinational retailer.

Marketing Essentials

PowerPoint Presentation

This presentation discusses the key roles and responsibilities of the marketing function in an organization. It explores how marketing helps in generating finances, product development, communication, and its relationship with other departments. The presentation also includes a case study on the marketing mix of Marks and Spencer.

This presentation provides an introduction to business and management principles and practices, focusing on the case of Marks & Spencer. It covers the marketing function, activities of the marketing department, various marketing models, the effectiveness of marketing strategies, the value of marketing mix for M&S, and the challenges faced in researching the organization.

Introduction to Business and Management - Marks & Spencer

Presentation

This presentation provides an overview of marketing essentials, including the concept of marketing, current and future trends, different marketing processes, role and responsibilities of a marketing function, and how marketing influences and interrelates with other functional departments. It emphasizes the value and importance of the marketing role in fulfilling customer needs and wants, widening the market, and contributing to the overall success of the organization.

Data Science and Big Data

This presentation analyzes the roles and responsibilities of marketing function in Marks and Spencer Company, including improving sales potential, polishing brand value, increasing brand awareness, improving company growth, and expanding customer base. It also explores the interrelationship of marketing function with other departments such as Human Resource, Production, and Finance.