This presentation provides an overview of marketing essentials, including functions, roles, and responsibilities. It also compares the marketing strategies of Tesco and ALDI. Additionally, it discusses the importance of marketing plans and their components. References are provided for further reading.
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Task 1, 2, 3 and 4 Marketing Essential
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Introduction •Marketing is a process in which various activities are include in order to promote and sell the product at marketplace. •It is the combination of different tools and techniques which are used at large level by the organizations.
Marketing functions •Product design and development •Customer services •Market Research •Financing
Roles and responsibilities of marketing •Marketing and HR Department •Marketing and IT Department •Marketing and Sales Department
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Roles and responsibilities related to Tesco Plc •Product Development •Marketing and Research •Market Segmentation •Communication
Comparison between Tesco and ALDI through marketing mix BasisMarketing mix of Tesco Plc Marketing mix of ALDI ProductAll the goods which are offered by firms are tangible in nature which are satisfying needs of customers. ALDI are mainly focused towards providing quality products to all their potential customers and they are having high range of food products as compared to their rivalry firms. PriceThis is most vital component related with marketing mix. ALDI are using effective pricing policies in order to sell products to their customers at very low cost.
Continue… Marketing mix of Tesco Plc Marketing mix of ALDI PlaceThefirmsareselling their products all around the globe and they have alsoestablishedstrong images at market places. ALDIisrunningtheir businessactivitiesin approximately18 countriesandtheyare working at higher levels all over UK. PromotionTheremainfocusare linkedwithachieving highergrowthand successinalltheir businessactivitiesby providingquality productstotheir potential clients. Theyareusing promotionaltechniques likepersonalselling, salespromotion,public relations etc.
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Marketing plans •Mission and Vision •Corporate objectives •Situation Analysis •Marketing budget •Monitoring and control
CONCLUSION From the above report it has been concluded that marketingarevaluablefactorsinordertocreate awareness about the new and innovative products which are developed by firms so customers can buy their goods and it will enhance their sales and profitability ratios. The main aim of business are related with attracting customers who will enhance their growth and firms can attain high shares at market places.
References Desai, S. S., 2013. An analysis of the competitive marketing strategies of the hospitality industry in UAE.IUP Journal of Management Research.12(1). p.22. Dibb, S. and Simkin, L., 2013.Marketing essentials. Cengage Learning. Fill, C., 2011.Essentials of marketing communications. Pearson Higher Ed. Hsu,W.,2011.Thevocabularythresholdsofbusiness textbooks and business research articles for EFL learners. English for Specific Purposes. 30(4). pp.247-257. Jones, R. and Rowley, J., 2011. Entrepreneurial marketing in small businesses: A conceptual exploration.International Small Business Journal. 29(1). pp.25-36. Joshi, M., 2012.Essentials of marketing. Bookboon.
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