This presentation covers the roles and responsibilities of marketing functions, the interrelationship of marketing with other functional units, and the marketing mix of Starbucks and Costa Coffee. It also provides insights on developing a basic marketing plan and highlights the importance of marketing in business growth.

Discover marketing roles, interrelationships, and the marketing mix of Starbucks and Costa Coffee. Learn to create a marketing plan for business growth.

Marketing Essentials - Roles, Interrelationship, Marketing Mix

Marketing Essentials

INTRODUCTION TO MARKETING INTRODUCTION 1 TASK 11 Identify specific market area for product 1 TASK 27 Examine consumer segment 7 TASK 39 7Ps Marketing mix model9 CONCLUSION 14 REFERENCES 15 INTRODUCTION Marketing refers to that process in which people exchange various goods and services to the customers. TASK 1 1 Identify specific market area for product Marketing is the process of publicizing and selling a commodity or service through various medium of communication conveying the purpose and need of the same to its

Professional Development

Political Science

Marketing InTRODUCTION TO MARKETING INTRODUCTION 1 TASK 11

This presentation on Marketing Essentials covers the roles and responsibilities of marketing functions, the interrelationship of marketing with functional units, and the importance of marketing for business entities. It also includes a case study on McDonald's and its competitors.

PowerPoint Presentation

Marketing

Materials Science and Engineering