Marketing Essentials in Coca-Cola

Added on - 21 Feb 2021

  • 21

    Pages

  • 2597

    Words

  • 17

    Views

  • 0

    Downloads

Trusted by +2 million users,
1000+ happy students everyday
Showing pages 1 to 6 of 21 pages
MarketingEssentials1
ContentsP1. Explain key roles and responsibilities ofmarketing function........................................................................3P2. Explain how role and responsibility ofmarketing related to the wider organizationalcontext.........................................................................................132
P1. Explain key roles and responsibilities ofmarketing function.Marketing can be refer as a managementstudy which is related to goods and servicesproduced by organisation.It is a process ofcreating relationships with customers byproviding valuable products and services to them.Marketing consist of all those activities conductedby an organisation to promote its goods orservices in order to improve selling and buying. Itincludes various functions such as advertising,promoting, selling, transporting products toultimate customers. Marketing function is veryimportant to a firm because it helps in improvingsales of its products and services as well asimprove overall profitability of an organisation.Marketing department of Coca-cola company is aprocess through which organisation can improveits sales in market area and provide products andservices which leads to satisfying needs and wantsof customers. There are various roles andresponsibility of marketing is mention below.3
Its responsibility is to create and developan effective marketing plan fororganisation and scanning opportunitiesand threats in macro environment.Marketing department is responsibleunderstanding the needs and wants ofcustomers in market.Its role is to monitor activities andstrategies of competitor’s company as wellas track new trends of market.Major role and responsibility of marketingincludes improving sales process oforganisation and developing effectiverelationship with customers.Identifying target market and potentialcustomers is responsibility of marketingdepartment.Marketing role is to offer better productsto customer which leads to fulfilltheirrequirements.Its responsibility is to understand theeconomic condition of country and then4
develop effective strategies in order toincrease profitability of organisation.It play a a very crucial role in creatingbrand image of organisation anddeveloping strong relationship withcustomers.It can be consider as a function ofcompany which help in increase purchasing andselling of products or services of company.Marketing function consist of offering goodswhich help in satisfy needs and wants of5
customers. Marketing function includes variousroles and responsibilities such a identifyingrequirement of customer, developing a valuableproduct, advertising and promotion of productswith the motive of increasing sales of productsdeveloped by company. Coca-cola company isdealing in a beverage industry and providing itsproducts to worldwide area. So marketingfunction of this organisation play a verysignificant role in its success and increasingprofitability. There are various functions ofmarketing which help in developing effectiveproduct to service value to consumer. Marketingfunction have various roles and responsibilitytowards company and customers. Marketingmanager of Coca-cola company have to look forvarious functions of marketing. Different rolesand responsibilities of marketing function ismentioned below:Gathering marketing informationMarketing function is responsible forconduction various activities which helps inidentifying needs and wants of customers.It isrole is to gather and analyse information from6
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Click the button to download
Subscribe to our plans

Download This Document