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Marketing Essentials Coca cola - Assignment

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Added on  2020-10-04

Marketing Essentials Coca cola - Assignment

   Added on 2020-10-04

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Marketing Essentials Coca cola
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Table of ContentsIntroduction......................................................................................................................................5LO1..................................................................................................................................................5P1 Explain the key roles and responsibilities of the marketing function.....................................5P2 Explain how roles and responsibilities of marketing relate to the wider organizationalcontext..........................................................................................................................................6LO2..................................................................................................................................................7P3 Compare the ways in which different organizations apply the marketing mix to themarketing planning process to achieve business objectives........................................................7LO3..................................................................................................................................................9P4 Produce and evaluate a basic marketing plan for an organization..........................................9Marketing Plan Budget...........................................................................................................11Monitoring Process.................................................................................................................11Conclusion.....................................................................................................................................11References......................................................................................................................................12
Marketing Essentials Coca cola - Assignment_3
IntroductionMarketing can be defined as the technique of planning and execution of conception, price andpromotion of goods and services that are a part of any company (Powell and Gard, 2015).American Marketing Association has further defined marketing as an organizational functionthat creates, communicates as well as delivers value to the consumers. The overall nature ofmarketing is not only restricted to selling and advertisement activities but also to satisfy theneeds and requirements of consumers (Smarandescu and Shimp, 2015). The present report hasthus made an attempt to study the marketing strategies of Coca Cola Company which is anAmerica based MNC that makes, retails, markets as well as sells nonalcoholic beverage andsyrups all over the world. Its working is based on the mission to refresh the mind, soul and bodyof the world followed by instilling optimism through its actions and a set of 500 brands (Ourbusiness, 2016). Focus of the study is thus in assessing the role played by marketing and how itinterrelates with different functions of organization. This is followed by assessing the marketingmix to achieve business objectives. LO1 P1 Explain the key roles and responsibilities of the marketing function.There is an existence of varied marketing concepts and each one of it has its own set of roles andresponsibility in context of coca cola. First is the production concept which focuses on providingcheap as well as quality products to the consumers. Role of the managers in coca cola as per thisconcept is to focus on high production effectiveness while manufacturing of drinks, massproduction as well as provision of low cost items to the consumers. Then comes the productconcept which states that consumers prefer high quality products that have a presence ofinnovative features (Smarandescu and Shimp, 2015). Hence the role of manager here is toimprove the quality of product offerings with the passing time and also add innovative drinks tothe portfolio. Then comes the marketing concept where the company is required to beat the rivalsin production of quality products. Hence the manager should play the role of communicating tothe consumers about their products by use of techniques like public relations, social media, printmedia as well as advertisements.
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