Marketing Essentials: Comparing Marketing Mix Strategies of Aldi and Tesco

This report analyzes the marketing mix strategies employed by Aldi and Tesco, two prominent players in the UK retail sector. It compares their approaches to product, price, promotion, place, people, process, and physical environment, highlighting how these strategies contribute to their respective business objectives. The report also delves into the current marketing situation of Aldi, including internal and external analysis, SWOT analysis, and a proposed strategic plan for future growth.