This presentation covers the concept of marketing, current and future marketing trends, different marketing processes, roles and responsibilities of a marketing manager, and the interrelations of marketing with other departments. It also highlights the importance of marketing in terms of higher sales, brand image, healthy competition, customer relationship, change identification, and overall success.

MARKETING CONCEPTS & STRATEGY

To develop an understanding of the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results.

Discover marketing concepts, trends, processes, manager roles, and importance. Gain insights into future trends and marketing's interrelations with other departments.

Marketing Essentials: Concept, Trends, Processes, Manager Roles, Importance

Marketing essentials

PowerPoint Presentation

Task 1 
You are a newly appointed marketing manager of EE Limited (a mobile phone company in UK) and have noticed poor cross functional communication and a lack of marketing orientation throughout the organisation. In order to address these challenges, you believe there is a need for a management meeting where you would explain the role of marketing and how it interrelates with other functional units of the organisation in a presentation.
Using the above scenario or similar research, you are required to prepare approximately 8 PowerPoint Slides and your speaker notes of approximately two sides of A4 addressing Task 1 which should:
ïƒ˜	Introduce the concept of marketing, including current and future trends.
ïƒ˜	Give an overview of the different marketing processes
ïƒ˜	Explain the key roles and responsibilities of the marketing manager at EE Limited. 
ïƒ˜	Explain how roles and responsibilities of marketing influence and interrelates with other functional departments of EE Limited. 
ïƒ˜

Marketing Essentials

Advertising and Sales Promotion

This presentation discusses the integrated marketing communication strategy of Hungry Jack's, a leading food and beverage company in Australia. It covers the communication mix, target audience, use of technology, and campaign evaluation methods. The presentation also includes an analysis of Hungry Jack's advertisement by Australia Clemenger BBDO.

Pangasinan State University

Integrated Marketing Communications for Hungry Jack's: A Case Study

This presentation provides a comprehensive market opportunity analysis for NEXBA Beverages in Australia. It includes an organizational analysis, industry analysis, target market, competition analysis, PESTLE and SWOT analysis. The presentation suggests social media marketing, tie-ups with health centers and gyms, and expansion outside Australia as potential opportunities for NEXBA Beverages.

Hartpury University and Hartpury College

Market Opportunity Analysis for NEXBA Beverages in Australia

Journal of Humanities and Social Science

This presentation introduces the concept of marketing and discusses its current and future trends. It explains the key roles and responsibilities of a marketing manager at EE Limited and how they influence and interrelate with other functional departments. The presentation also addresses the values and importance of the marketing role in the context of EE Limited and emphasizes the significance of effective interrelationship between different functional departments.

Marketing Essentials: Concept, Trends, Processes, Manager Roles, Importance

End of preview

Marketing essentials

Marketing Essentials

Integrated Marketing Communications for Hungry Jack's: A Case Study

Market Opportunity Analysis for NEXBA Beverages in Australia

Journal of Humanities and Social Science

Introducing the concept of marketing including current and future trends

Marketing Essentials: Concept, Trends, Processes, Manager Roles, Importance

End of preview

Marketing essentialslg...

Marketing Essentialslg...

Integrated Marketing Communications for Hungry Jack's: A Case Studylg...

Market Opportunity Analysis for NEXBA Beverages in Australialg...

Journal of Humanities and Social Sciencelg...

Introducing the concept of marketing including current and future trendslg...

Marketing essentials

Marketing Essentials

Integrated Marketing Communications for Hungry Jack's: A Case Study

Market Opportunity Analysis for NEXBA Beverages in Australia

Journal of Humanities and Social Science

Introducing the concept of marketing including current and future trends