Marketing Essentials Contents

MARKETING ESSENTIALS Contents INTRODUCTION 1L TASK 11 Background information of organisation 1 Explanation of 4Ps and importance of extending marketing mix to 7Ps 1 Comparison of companies implementing marketing mix to achieve business objectives 2 TASK 26 Produce and evaluate a basic marketing plan in organisational context 6 CONCLUSION 9 REFERENCES 10 INTRODUCTION Marketing is referred to those activities and procedures which are performed by a company to advertise about their services or products in marketplace. Company is a renowned food retailer but