Marketing Essentials

Marketing Essentials

Table of Content
 Introduction
 Marketing
 Roles of marketing function
 Responsibilities of marketing function
 Interrelationship of roles and responsibilities of marketing function
 Conclusion
 References

Introduction
Marketing is undertaken as the fundamental activity which occur in each and every business
considering the scope and status to perform a task. Marketing is undertaken as the phenomena
which is used in terms of promoting purchasing and selling of various actions of prominent
products and services in terms of spreading awareness among people regarding the offerings.
Marketing is important as it is the primary function for each and every business entity that leads
to involve various tasks and contribute towards the accomplishment of goals and objectives.

Marketing
Marketing is undertaken as an important task which has
several forms that depend on the audiences, media
and other businesses. It is represented as the
significant method by which organizations and
concerning products are prominently communicated
among people with the help of various platforms and
methods. For this, Zara tends to perform various
marketing activities in terms of staying in touch with
the customers as its prominent roles and
responsibilities relies under the marketing functions
that are mentioned as: