Marketing Essentials Assignment Solved - Beauty Giant

MARKETING
ESSENTIALS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1. Key roles and responsibilities of the marketing function.................................................1
M1...........................................................................................................................................3
P2. The way roles and responsibilities of marketing relate to wider organisational context. 3
M2...........................................................................................................................................5
PART 2: LO 2..................................................................................................................................5
P3. Comparing marketing mix...............................................................................................5
M3...........................................................................................................................................8
LO 3.................................................................................................................................................9
P4. Developing and evaluating a basic marketing plan..........................................................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing is necessary management process that help audience to build relation with the
brand and help organisation to sell its products and services. It is essential channel to reach end
goal and objective of organisation. Beauty Giant which is famous for selling toiletries for men
and women from various world renounced brands. The study will explain roles and
responsibilities of marketing function which helps the organisation to improve their strategy and
understanding of product and service development. Research will cover marketing tactics of
Forever Young by Beauty Giant by comparing the marketing mix of Beauty Giant with Garnier.
It will help in understanding the way in which both companies use marketing mix strategies in
their marketing planning process to achieve business objectives. After the whole research, being
the marketing manager for Beauty Giant, will design a strategic marketing plan for the new
product 'Forever Young'.
LO 1
P1. Key roles and responsibilities of the marketing function
Marketing function is a role of an organisation which help the company to analysing
potential products and services for the marketplace and promote them by segmenting the similar
products. Marketing function include performing market research, develop marketing plan,
product and services development as well as overseeing promotion, advertising and distribution
for sale (Alsarayreh and et.al., 2017). Marketing function of Beauty Giant involves different
roles and responsibilities of increasing the company's growth.
There are various functions of marketing of Beauty Giant are:
Market information- It is the core function of marketing that identify the need, wants
and demand of target consumers and then analysing the identified information to reach at various
decisions for the successful marketing of Forever Young by Beauty Giant. The information of
market further use in market segmentation.
Market planning- Market planning is the major function of marketing in which, Forever
Young aims at achieving marketing objective. These objectives may include; dominate the
market, increase market presence or increase market share. The market planning function of
Beauty Giant covers aspects of production level, promotions, etc.

Product designing and development- It is very important function of marketing for
Beauty Giant as it launching the product name as Forever Young and product design help them
in making the product attractive to the target market. It includes; product design, suitability,
style, size of forever young cream.
Customer support- It is very essential function of marketing. It involves; pre-sales
counselling, post sales services, handling the customer's queries and complaints and adjustments,
credit services, etc. It is essential for Beauty Giant for successful marketing the product into
customers mind that they have talented and skilled customer support team.
Marketing department of Beauty Giant is associated with following roles and responsibilities:
Conducting market research- Market research is important for every organisation to
know about current trends, consumer demand, tastes and preferences. Marketing function of
Beauty Giant plays a role of researching for its product named as Forever Young. Research will
help the company to understand tactics of market trend, what customer exactly want, what are
effective marketing strategy trend in marketplace, it will help in return to Beauty Giant to
develop effective marketing strategy and develop product and services based on consumer
demands.
Developing marketing strategy- Marketing strategy give an edge over its competitor to
the organisation. Developing marketing strategy is an important role of marketing function
which include promotion, advertisements etc. It also helps Beauty giant in developing products
and services with effective marketing strategy and help organisation to make optimum use of
resources. This role of marketing function helps Beauty Giant to identify its target market and
implement strategy effectively.
Product development- Product development in Beauty Giant include design,
development and marketing of newly produced product which is Forever Young. Marketing
function is responsible for successfully achieve product life cycle: introduction, growth, maturity
and decline.
Customer relationship management- It is another important role which is concerned
with building a healthy and transparent relation with customer by providing them required value,
satisfaction and quality (Cross, Harrison and Gilly, 2017). Beauty Giant should take care of
consumers demand, satisfaction, should welcome their feedbacks and reviews. Also, company