Merchandising Policies of IKEA - Report

Added on - 21 Jul 2020

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MARKETINGESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and duties of a marketing function of IKEA................................................................1P2 Roles and responsibilities of merchandising in context with organization............................3TASK 2............................................................................................................................................5P3 Role of marketing mix to planning process...........................................................................5TASK 3............................................................................................................................................7P4 Marketing plan.......................................................................................................................7CONCLUSION..............................................................................................................................12REFERENCES.............................................................................................................................13
INTRODUCTIONMarketing essential is a term which defines all the indispensable factors which comesunder promotional activities. In fact the main motive is a profit maximization by satisfying theneeds and wants of whole society by introducing new and innovative products. Basically,marketing is all about transferring of a goods from supplier to customers by adopting variouseffective techniques (Aaboud, and et. al., 2017). This report throw lights on merchandisingpolicies of IKEA which is a one of the leading multinational group popular for its householdfurniture, kitchen appliances as well as home accessories and have their branches across nationalboundaries. Therefore a cited company uses marketing elements while launching or introducingtheir products at a marketplace with the help of effective techniques of promotion. Instead, ofthis it also highlight the indispensable role of 7 P'S in attainment of goals and objectives of acompany by considering affect of micro and macro environmental factors which also plays avery eminent role. Apart from this, report is going to describe the essential role andresponsibilities of marketing department towards achievement of particular goals and target. Atlast, the main aim of report is to analyse the effectiveness of marketing activities in success of anorganization (Aad, and et. al., 2012).TASK 1P1 Roles and duties of a marketing function of IKEAMerchandising department plays a very eminent role behind the success of anorganization due to their effective role and responsibilities towards goals achievement. In fact itis an appropriate way of determining best opportunities available at a marketplace to attain givenobjectives of a IKEA with the help of resources (Al-Hasan, 2016). Apart from this, roles andresponsibilities of marketing department act as a indispensable tool in achieving objective of anorganization by introducing or launching new and innovative products to attract millions ofcustomers. Instead of all this, they are liable to increase revenue, market share and contributionin company development or profitability.Some of a indispensable roles and duties of a marketing department are mentionedbelow :-Strategy:- Senior manager of a marketing department is responsible to make effectivestrategy to conduct promotional activities in a proper manner by considering essential1
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