(solved) Marketing Essentials of H&M

Added on - 21 Apr 2020

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Running Head: Marketing essentialsH&MMarketing Essentials
Marketing Essentials1Table of ContentsIntroduction......................................................................................................................................2Task 2 Marketing Mix.....................................................................................................................3Extended marketing mix..............................................................................................................3Introduction..............................................................................................................................3Marketing Planning Process.....................................................................................................6Conclusion................................................................................................................................7Task 3 Marketing Plan.....................................................................................................................8Executive Summary.....................................................................................................................8Introduction..................................................................................................................................8Marketing planning objectives.....................................................................................................8Company Overview.....................................................................................................................8Internal Analysis (SWOT)...........................................................................................................9External Analysis (PEST)..........................................................................................................10Segmentation, targeting and positioning....................................................................................10Marketing Mix...........................................................................................................................11Budget........................................................................................................................................13Monitoring and controlling measures........................................................................................13Conclusion.................................................................................................................................14
Marketing Essentials2References......................................................................................................................................15
Marketing Essentials3IntroductionH & M Hennes & Mauritz Ab is known for producing fashionable apparels for teenager, men,and women as well as for children. It is a multinational clothing brand based in Sweden andpopular for delivering qualitative and fast-fashion apparels. As per the research conducted in2015, company owned more than 4500 stores in more than 62 countries and along with this,approximately 132000 employees are engaged within the worldwide operations of theorganization. Under this report, importance of the marketing will be discussed and along withthis, its core functionalities which help the organization to gain adequate competitive advantagewill be covered in relevance with the H & M. In the first phase of the report, core functions ofthe marketing in relation with the business operations will be discussed and apart from these keyroles and the responsibilities will be covered for enhancing the efficiency of the organization inthe international market. Along with this, the second phase of the report will include themarketing mix functionalities to generate the opportunities for the organization for expandingtheir functionalities in the overseas market. Further, this report includes the marketing plan inrelevance with the functionalities of the H & M and this will enhance the opportunities for theorganization in terms of expanding their business in the international activities.
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