Marketing Essentials 3Introduction H & M Hennes & Mauritz Ab is known for producing fashionable apparels for teenager, men, and women as well as for children. It is a multinational clothing brand based in Sweden and popular for delivering qualitative and fast-fashion apparels. As per the research conducted in 2015, company owned more than 4500 stores in more than 62 countries and along with this, approximately 132000 employees are engaged within the worldwide operations of the organization. Under this report, importance of the marketing will be discussed and along with this, its core functionalities which help the organization to gain adequate competitive advantage will be covered in relevance with the H & M. In the first phase of the report, core functions of the marketing in relation with the business operations will be discussed and apart from these key roles and the responsibilities will be covered for enhancing the efficiency of the organization in the international market. Along with this, the second phase of the report will include the marketing mix functionalities to generate the opportunities for the organization for expanding their functionalities in the overseas market. Further, this report includes the marketing plan in relevance with the functionalities of the H & M and this will enhance the opportunities for the organization in terms of expanding their business in the international activities.
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