Marketing Essentials - Task 3

Marketing Essentials
TASK 3

Content Covered
• Introduction
• Basic marketing plan for Wilkinson.
• Coherent evidence based marketing plan
• Conclusion
• References
TASK 1TASK 3

INTRODUCTION
Marketing is an art and
science of exploring,
creating and delivering
value so as to satisfy
consumer needs
belonging to specific
target market.
TASK 3

Basic marketing plan for WILKINSON
Marketing plan is considered to be as written blue print of
strategical and tactical decisions constructed by any firm.
This is generally a part of business strategy. This plan is
beneficial for providing strategic foundations to business and
helps in accomplishing goals.
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Cont...
Wilkinson is the firm that is dealing in the business of luxury items,
stationary, confectionery, pet products and home ware goods. It was founded
in 1930 by Kemsey Wilkinson in Leicester.
Objectives of Wilkinson
To improve product supply chain so that its product could be available to
the customers in different countries.
To improve customer satisfaction level by building trust ion the minds of
the people and making products available at affordable prices.
TASK 3

Cont...
Market analysis of Wilkinson:
Competitor: It is facing higher amount of competition
from the corporate houses such as Walmart, ASDA,
ASRA, Tesco and many small firms in the local market.
Increasing competition have decreased the profit margins
of Wilkinson.
Nature of the market: In today's society people want
everything to be available at the same store because of
lack of time hence the scope of expansion for such Super
market chains is higher. These stores offers the variety of
products that too in an excellent environment.
TASK 3