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Marketing Essentials Assignment - Tommy Hilfiger

   

Added on  2020-12-29

9 Pages2397 Words378 Views
Marketing Essentials

Table of ContentsINTRODUCTION......................................................................................................................3TASK 1 ....................................................................................................................................31. Explain the role of marketing as a function in Tommy Hilfiger.......................................32. Explain the structure of the marketing department of Tommy Hilfiger, also explain theroles of the marketing department.........................................................................................43. Provide an overview of marketing process and explain the importance of marketingenvironment to the marketing function.................................................................................54. Analyse how the marketing function influences and interrelates with other departmentsin the organisation.................................................................................................................7CONCLUSION..........................................................................................................................8REFERENCES...........................................................................................................................9

INTRODUCTIONMarketing can be studied as activities of the companies that are linked with buyingand selling of the products and services (Berkowitz, 2012). Additionally, it comprises ofvarious other activities such as advertising, selling and delivering of the goods. Thisassignment will discuss about key roles of marketing division of Tommy Hilfiger along withthe process of marketing that is practised by the respective organisation. There will be anexplaination of structure of marketing department inclusive of different marketing roles.Overview of the marketing process will be provided along with analysis of interrelation ofmarketing function with other departments. TASK 1 1. Explain the role of marketing as a function in Tommy Hilfiger.Marketing is a very important function of Tommy Hilfiger which helps theorganisation to identify the right marketplace for the product. It also helps in promoting theproducts of the respective organisation to the targeted audience by differentiating from othersimilar products that are available in the market. There are various marketing functions ofTommy Hilfiger such as market research, advertising, market plan, promotions and manymore. Some of these are discussed below:Market Research- The key responsibility of marketing research team is to analyseand provide data of the customer using various elements such as demographics, etc. inorder to attain collective data that can be used to raise the sales level of TommyHilfiger.Promotion- Promotion is an activity of marketing which focuses on marketingcommunication which is used to attract targetd customers. The aim of promotions ofTommy Hilfiger is to increase the number of sales, create awareness and interest inthe respective company’s products. Some of the promotional activities adapted by thecompany are advertisement, discount offers, etc.Product Development- The product development here refers to modification of anexisting product of the respective organisation with new characteristics or producingnew products in order to attain large market share and satisfy the changing needs ofthe customers. Customer Service- It is the process of safeguarding customer satisfaction with theproducts and services. Often, this process takes place while making transactions likesales, etc. usually conducted by various methods such as self-service system, phonecalls or one to one interaction(Brassington and Pettitt, 2013). It is a very integral part

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