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P3 Comparison of marketing mix elements with some other organisation

   

Added on  2021-01-01

10 Pages2753 Words59 Views
Marketing Essentials

CONTENTSContents...........................................................................................................................................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function........................................................1P2 Roles and responsibilities of various units and interrelationship with marketing division2TASK 2............................................................................................................................................2P3 Comparison of marketing mix elements with some other organisation............................2TASK 3............................................................................................................................................4P4 Develop and create a basic marketing plan for performing task.......................................4CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................8

INTRODUCTIONMarketing is not a simple and individual process but chav very wide scope andconsideration in frame. It is really essential to determine all important aspects of marketing for abusiness so that better and determined work could get done. This project is based on TK Maxwhom are subsidiary company of TKJ Maxx which deal in retail section industry. For thisproject, certain number of things will going to include where role of marketing required tounderstand properly and it is really essential to evaluate and craft better interrelationship withother functional units as well. It will also going to define about components of marketing mixwith valid comparison within similar industry like River Island. Moreover, a basic marketingplan enable and facilitate for managing things better through a developed plan in order todisseminate things better. TASK 1P1 Key roles and responsibilities of marketing functionThe idea of marketing can be named as set of exercises fundamentally related withpublicizing different item or administrations among potential clients. It help in pulling in light ofa legitimate concern for purchaser and empowers them to buy such item or administrations thatfulfil their requirements and needs in a compelling way. The principle target of any association isto win most extreme benefit and this must be conceivable on the off chance that they pitch theirproducts to extreme purchaser who entirely it. It fill in as a scaffold amongst purchaser andfriends as it stress on meeting the prerequisite of the two gatherings. Following are the distinctivepart that TK-MAX is performing towards various advertising capacity which are talked aboutbeneath:Marketing Information system: For smooth running of an association, imperative to deal withtheir future well and for overseeing future in an organized and careful way, it is basic to dealwith the data related with client adequately. Along these lines, it is essential for eachorganization to gather data related with clients different preferences on standard premise. Forinstance: TK-MAX has made sense of client want to buy item that are accessible on minimaleffort.Product and service management: It alludes to holding and improving the great oradministration blend that is connected to various advertising openings that are accessible in thecommercial centre for specific merchandise or administration. TK-MAX bargains in giving1

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