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ESSENTIALS INTRODUCTION ON MMARKETING FUNCTIONS INTRODUCTION

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Added on  2020-10-23

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MARKETING ESSENTIALS INTRODUCTION 1 LO 1 1 a.) roles and responsibilities of marketing functions 1 b.) role and responsibilities of marketing for marketing environment of organisation 3 c.) explanation on the significance of interrelationship between marketing and other functional units of organisation4 d.) critical evaluation of marketing function with other functional units of organisation 6 LO 2 7 1.) Ways of applying marketing mix by different organisations 7 2) Different tactics applied by TOP SHOP to business objectives 8 LO39 1) Marketing

ESSENTIALS INTRODUCTION ON MMARKETING FUNCTIONS INTRODUCTION

   Added on 2020-10-23

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MARKETING ESSENTIALS
ESSENTIALS INTRODUCTION ON MMARKETING FUNCTIONS INTRODUCTION_1
Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1a.) roles and responsibilities of marketing functions..............................................................1b.) role and responsibilities of marketing for marketing environment of organisation..........3c.) explanation on the significance of interrelationship between marketing and other functionalunits of organisation...............................................................................................................4d.) critical evaluation of marketing function with other functional units of organisation......6LO 2.................................................................................................................................................71.) Ways of applying marketing mix by different organisations............................................72) Different tactics applied by TOP SHOP to business objectives........................................8LO3..................................................................................................................................................91) Marketing plan of TOP SHOP...........................................................................................92) Detail coherent evidence..................................................................................................113) Strategic marketing plan applying 7P’s...........................................................................11REFERENCES..............................................................................................................................13
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INTRODUCTIONMarketing is the essential term which is used by organisation to sell their overall goodsand services (Campbell, Martin and Fabos, 2018). To get effective growth of the organisation,marketing is the term which provides effective growth in organisation. This present report is allabout the essentials of marketing in an organisation. In this report, an explanation is to beprovided related to roles and responsibilities of marketing functions for wider organisations.Explanation is also provided on roles and responsibilities of marketing with context of marketingwith interrelationship between marketing with other functional units of organisation. Keyelements of marketing function are also to be discussed in this report. Further, in this reportexplanation is provided on different ways of marketing mix which used as planning in achievebusiness objectives with different tactics of marketing used by organisation to achieve businessobjectives. Lastly, in this report marketing plan with strategies used to achieve businessobjectives is to be discussed in this report.LO 1a.) roles and responsibilities of marketing functions Marketing is the essential term for business because no business will be completelysuccessful if the marketing of its products and services is not appropriate. In organisation, TopShop marketing is also an important in achieving business objectives and future goals frombusiness market. A universal function of marketing is buying, selling, transporting, storing, andstandardization and grading, financing, risk taking and market information.1
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Buying:Buying function is the essential term in function of marketing because customers only buy whatthey want. Therefore, functions like determination of needs, selection of quality and variety,deciding on brand, size and methods of payment is to be considered by marketing managers ofTop Shop in achieving business objectives.Selling:It is considered as the important part of marketing because it includes exchange of goods andservices for Top Shop organisation (Bhatt and GUPTA, 2018). Selling is term which determinesoverall profit in organisation therefore, managers will develop effective strategies to influencecustomers in purchasing products of organisation.Transporting:2Illustration 1: universal functions of marketing(Source: The 8 important functions of marketing, 2018)
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