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P 2 Interrelation of the marketing and other functions

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Added on  2021-01-03

P 2 Interrelation of the marketing and other functions

   Added on 2021-01-03

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MARKETING ESSENTIALS
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P 1 Roles and responsibilities of marketing functions...........................................................1P 2 Interrelation of the marketing and other functions...........................................................3TASK 2............................................................................................................................................5P 3 marketing mix for marketing planning process to achieve the business objectives.........5TASK 3............................................................................................................................................6P 4 Marketing plan.................................................................................................................6CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
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INTRODUCTIONMarketing is an activity which is being applied by the company in order to promote itsproducts for selling or services. This includes the different activities such as advertising, sellingand delivering the products to the end customers to increase its profit margin in the market. Thisreport is based on the Beauty Giant company, which is cosmetic product selling company in UKand have 50 branches all over UK. It mainly sell men ad women toiletries. This report willinclude the different roles and responsibilities in the marketing function in modern organisation.This will also include the interrelation of the marketing function with different organisationalcontext. And how the marketing help other function in their operation. This report will alsoexplain marketing mix to the marketing planning process to achieve the organisational objective.Further more this will produce and evaluate the marketing plan for the organisation to launch thenew product. TASK 1P 1 Roles and responsibilities of marketing functionsAs he marketing is related to the selling and buying of the goods and services. With hehelp of the marketing the goods and services are brought to the market place for the consumptionto satisfied the needs of the customers. For smooth operation of the marketing, it has many rolesto be play and responsibilities to be followed (Blythe and Martin, 2019). These rules andresponsibilities are as follow: Gathering and analysing the marketing information – The main responsibility of hemarketing function is to gather all the information about the current market situation and analysethem in order to know the customers need, demand, condition of the competition and its place inthe market, what strategies they are following and etc. All these information need to be gatherand analyse to make marketing strategies by the the Beauty Giant to increase their sales of thebeauty products. These information help the Beauty Giant to setting its price of the products andto finalise the quantity and to set the target customers to maximise the profit margin and demandin the market. This gathered information help the Beauty Giant company to make strategy notonly to sale its product in domestic market but also in the international market. Defining and managing the brand – Another role which is played by the marketing function isdefining its brand and manage it. This include the introduce its company, its vision , mission and1
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