Roles and Responsibilities of Marketing Function in Aldi

This presentation discusses the roles and responsibilities of the marketing function in Aldi, a German supermarket chain. It explores marketing research, effective communication, fulfilling customer demand, and the relationship between marketing and other departments. The presentation also highlights the importance of marketing in the wider organizational context.

Marketing Essentials

Table of Content
• Introduction
• Roles and responsibilities of marketing function
• Roles and responsibility of marketing function relate to wider organisational context
• Conclusion
• References

A concept of Marketing is the procedure in which companies get to promote their product
and services in the marketplace. It is mainly utilize for profit motive where the result is
optimized in terms of short-term needs of those who pay for one time or preparing the
product placement in market (Andika and Susanti, 2018). The objective is having of every
marketer in organization to promote product as creating the awareness among customer
through which they can buy to fulfil their needs and wants. In this following report to
selecting the organisation as Aldi, is the common brand in two German family owned
discounted supermarket chains with over 10,000 stores in 20 countries and having estimated
of turnover of 50 billion Euros.
Introduction

Marketing: The term marketing refers to the activity of a specific company that undertakes
to promoting and creating awareness the selling, buying, distribution and manufacturing of
product and services. Marketing also considered for the activities involve where company
usually commence the action along with support for building the better relationship. In Aldi
company, they have wide range of retail stores in different region where the marketing
team of Aldi will scrutinize about product and services information along with tries to
promote their products and services in those location where Aldi has not established.
Roles and responsibilities of marketing function

There are some roles and responsibilities of marketing in the perspective of Aldi company:
Marketing Research: It is compliance oriented process in which procuring, collecting and
interpretation in form of theoretical and numerical manner are related to the product and
services of marketing. To conducting the research is having also one objective to assess the
behaviour of people who approaches the particular product (Eletxigerra., Barrutia and
Echebarria., 2018). As in Aldi, it is retail business, their marketing operation team
constantly focuses on needs and demand of customer and the responsibility is to evaluate
opportunity where Aldi can advertise their product and services.
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In Aldi venture, the plan is formed by the superior of marketing department where they
analyze the situation and execute their proceeding on the basis of their requirement as
well as their success.
Effective communication: This is one of the most important function in marketing where
every organisation marketing manager they focuses towards to make aware about the
product by proper deliverables of its specification (Dost and et. al., 2019). In this situation
communication play vital role where it supports to making proper understand the customer
for product.
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● Fulfil the customer demand; Every organization is having only objective to fulfil
the customer demand through systematic marketing approaches. To conduct a
research and measure the trending or demand in the market for product related
through which they could make fulfill the expectation. To manufacture the
product on the basis of customer demand that is consider by the Aldi's marketing
team where assess customer's perception and expectation related with product.
After assessing the needs company works accordingly to implement required
material for accomplish their needs.
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The roles and responsibility of marketing in any organisation as they performs in internal
department where they are interrelate on the basis of their working expectation as well as
they are connected with each other (Elrod and Fortenberry., 2018). Therefore, the marketing
department of Aldi venture is having relation with other department like administrative,
operating or finance, manufacturing department where they implies their strategies to
accomplish the targets and satisfy the customer from their product and services.
Furthermore, there is a benefit that division of work commence better coordination to
successfully complete the targets.
Roles and responsibility of marketing function
relate to wider organizational context

● Marketing with Human Resource Department: In organisation, the role of human
resource is to monitor and effectively handle the internal activities for mapping the
performances, provided the resources, enhancement of training and development,
recruiting the manpower as making ensure the capability which suits to the company.
The interrelation of human resource with marketing in Aldi company, as to provide
them more manpower which helps to fulfil their requirement, facilitates the training
and development program that helps to improvise skills and knowledge of existing and
new employees.
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Marketing with Production Department: According to this department the main work
roles is to manufacturing product by procuring the authentic raw material quality which is
related to the operation. In perspective of Aldi company is to making assurance that product
should maintain or having growth in the quality (Fill. and Turnbull, 2019). By having work
relation of production department in marketing is to provide them sample types that they
would features in the market to promote or sell purpose.
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Marketing and Customer services: The role of marketing and customer services are both
play different roles as it comprise to important function towards the company. The level of
work coordination flows in parallel way, through which satisfy the quality of products. The
company Aldi, they considered towards the customer satisfaction by ensuring as they are
providing them quality of product and service which fulfill their expectation (Gupta and
Nair, 2020). This responsibility is undertakes by marketing department, but the importance
of customer service department is matters where they gathered the collects the consumer
feedback which set the criteria to improve and reduces the errors.
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● Marketing and Finance Department: The role of finance department is to
optimise and handle the fundings, to control the overall financial activities that
supports to maintain the company stability. The responsibility of financial team in
Aldi company is to produces the similar plans on the basis of particular budget.
By facilitates of funds to marketing department where they can properly execute
their market campaign activity. But in other perspective of marketing helps to
finance department where they share information related with external
environment of market and motivates to invests the money for better returns.
Continue….

In above report of marketing essentials has come to summarised by explains the roles and
responsibility of marketing function as well as in organisational context which is very
essential to organisation that helps to increase the growth in competitive market. By
differentiate between two similar based companies for examine their overall specification
and performance through marketing mix 7Ps that support to guide for accomplish the
objectives. After that formulating the basic strategic marketing plan that highlight mission,
vision and objective and further STP analysis to identify the new product presumes in the
market in terms of market selection, target customer and ranking in competitive market.
Conclusion

Andika, A. and Susanti, F., 2018. Pengaruh Marketing Mix Terhadap Keputusan Pembelian
Parfum di Azzwars Parfum Lubeg Padang.
Dost and et. al., 2019. Seeding as part of the marketing mix: word-of-mouth program
interactions for fast-moving consumer goods. Journal of Marketing. 83(2). pp.62-81.
Eletxigerra, A., Barrutia, J.M. and Echebarria, C., 2018. Place marketing examined through
a service-dominant logic lens: A review. Journal of Destination Marketing &
Management. 9. pp.72-84.
References

Elrod, J.K. and Fortenberry, J.L., 2018. Formulating productive marketing communications
strategy: a major health system’s experience. BMC health services research. 18(3).
p.926.
Fill, C. and Turnbull, S., 2019. Marketing communications: touchpoints, sharing and
disruption. Pearson UK.
Gupta, C.B. and Nair, R., 2020. Marketing Management, CB Gupta & N. Rajan Nair.
Sultan Chand & Sons.
References

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