Roles and Responsibilities of Marketing Function in Aldi

Marketing Essentials

Table of Content
• Introduction
• Roles and responsibilities of marketing function
• Roles and responsibility of marketing function relate to wider organisational context
• Conclusion
• References

A concept of Marketing is the procedure in which companies get to promote their product
and services in the marketplace. It is mainly utilize for profit motive where the result is
optimized in terms of short-term needs of those who pay for one time or preparing the
product placement in market (Andika and Susanti, 2018). The objective is having of every
marketer in organization to promote product as creating the awareness among customer
through which they can buy to fulfil their needs and wants. In this following report to
selecting the organisation as Aldi, is the common brand in two German family owned
discounted supermarket chains with over 10,000 stores in 20 countries and having estimated
of turnover of 50 billion Euros.
Introduction

Marketing: The term marketing refers to the activity of a specific company that undertakes
to promoting and creating awareness the selling, buying, distribution and manufacturing of
product and services. Marketing also considered for the activities involve where company
usually commence the action along with support for building the better relationship. In Aldi
company, they have wide range of retail stores in different region where the marketing
team of Aldi will scrutinize about product and services information along with tries to
promote their products and services in those location where Aldi has not established.
Roles and responsibilities of marketing function