Marketing Essentials Concepts of McDonald

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1 : Concept of marketing, including current and future trends...................................................1
2: Marketing process...................................................................................................................3
3: Role and responsibilities of a marketing manager in McDonald...........................................3
4: Marketing influences and interrelates with other functional departments..............................4
5: Value and importance of the marketing role...........................................................................5
6. Significance of having effective interrelationships between different departments...............5
7: Comparison of two companies in the same sector applies marketing mix to achieve
business objectives......................................................................................................................6
8: Produce and evaluate a basic marketing plan.........................................................................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
In today’s scenario, marketing is basic requirement of an organisation which drives them
to maintain healthy relations with the targeted people through recognising their needs and
requirements by conducting market research. It assist organisation to make suitable actions and
effective marketing plan to influence buying behaviour of people in favour of company’s
offerings. It performs various functions which include promotion, market research, and fixation
of price and selection of suitable distribution channels. The present assignment report is based on
McDonald which is one of the largest company of United States. It was established in the year
1940 and has engaged in offering wide varieties of food items such as Hamburgers, Chicken
nuggets, French fries etc. The project includes marketing concept along with the roles and
responsibilities of marketing manager. The project also discusses the interrelation of marketing
department with other departments, marketing mix of two organisations operating in similar
sector and marketing plan.
TASK 1
1 : Concept of marketing, including current and future trends
Marketing is an activity which starts with identification of needs and requirements and
ends with the deliver of products to the final customers. Through marketing function, an
organisation enables to reach targeted people and meet their requirements in the long run.
McDonald is well established brand which operates its functions in many countries such as UK,
India etc. It faces huge competitions in market due to engaging in food sector (Ahrens, 2011).
For this, marketing manager develops marketing concept over the period of time so as to achieve
huge stability in market for longer period of time.
1