Marketing Essentials Assignment- EE Co
Added on 2020-06-04
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of the marketing function......................................................1P2 How roles and responsibilities of marketing related to the wider or organizational context.3TASK 2............................................................................................................................................4P3 Comparisons of marketing mix .............................................................................................4TASK 3............................................................................................................................................7P4 Marketing plan for an organization........................................................................................7CONCLUSION ...............................................................................................................................9RFERENCES.................................................................................................................................11
INTRODUCTIONMarketing is an activity of collecting, communicating and exchanging value to customersto satisfy their needs. It is an essential process for organization to deliver goods and service totarget customers. Buying and selling products is one of the main characteristics of market that ismore important for any business to achieve higher profitability. Basically marketing process isused every company to increase awareness among the customers regarding products. It is a toolwhich helps in promoting features of products in order to increase organizational sales inappropriate manner. It define best marketing mix which involve product, price, place andpromotion. Marketing is a significant process that increase the overall productivity as well asprofitability of the company (Papasolomou and Melanthiou, 2012). Present report is based on EEcompany, that provide mobile network, internet service to its customers in UK. This companyearn more profits every year by providing quality products to its customers. Various roles andresponsibilities of marketing function is mentioned in this report. Along with this marketingplan for the refereed organisation is also discussed which will assist the same in achieving itsgoals and objectives.TASK 1P1 Key roles and responsibilities of the marketing functionConcept of marketing: It is a set of activity which define customers needs and demandsafter that provide quality products to satisfy their wants in appropriate manner. Marketingprocess is a wide concept that include various functions in order to attain higher success atmarketplace. EE company use these concepts in their organizational activities to deliver qualityservice to customers so thattheyreceive maximum satisfaction There are some roles andresponsibilities of marketing functions which are as follows:Product development : it is important sectors of marketing function which helps to makeand offer innovative products to its customers. Marketing department of the EE companyconduct various researches to identify customers needs and demand and after thatproduce quality products accordingly.Pricing of products : It is also an important role of the marketing to set right price of theproduct (Pike, 2015). Cited company tries to set optimum price of the products and offerto large number of customers in order to achieve more profits in appropriate manner.1
Physical Distribution: It is more important for every organization to make availablequality products to it customers at right place and using effective distribution channelstools to achieve more profitability in effective manner. This function of marketing helpsin delivering the products from place of production to the place of its consumption.Promotion: It means to influence the customers by providing various information aboutthe products. Organization use attractive tools to increase the awareness about theproducts and service. In absence of this function no one can buy the products with anyinformation regarding this so that is more important function of marketing to increasesale of the products (Silver and et.al., 2012) .Selling: It is also an essential function of marketing to sell final product to customers. Ithelps in exchanging goods and products as well as in developing relationship amongcustomers and organization.Financing: To have enough funds is important for a company, therefore it is also anessential roles performed by marketing function. Under this it provide financial fundwhich is crucial for the business to evaluate their activities in smooth manner.Marketing information system: It is also an important utility of marketing to store,collect and maintain relevant as well as important information to take better decision toachieve positive results in their process and get effective targets.Role of marketing:Marketing play an important role in every organization to maintain the overallperformance of the company. It assist in maintaining the relationship among customers. Themain purpose of marketing is to evaluate the customers needs (Wirtz, 2012). Basically it is aneffective activity that is used by the company to attract large number of customers by providingquality products and also contribute in increasing sales of the firm.There are various roles and responsibilities of marketing department which are as follows:Identify the brand Management of all the campaign to increase the marketing action.Managing and production all the promotional activities that are used in marketingprocess.Effective and appropriate communication.Undertake research of customers as well as market. 2
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