Marketing Essentials Assignment PDF | Beauty Giant
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Added on 2021-02-19
Marketing Essentials Assignment PDF | Beauty Giant
Added on 2021-02-19
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MarketingEssentials
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1. Roles and responsibilities of marketing function.............................................................3P2. Explain how roles and responsibilities of marketing relate to wider organisational context.................................................................................................................................................4TASK 2............................................................................................................................................6P3- The ways in which different organisations apply marketing mix for market planningprocess to achieve business objectives-..................................................................................6TASK-3..........................................................................................................................................10P4 Marketing plan for the organization for launching new innovative product..................10CONCLUSION..............................................................................................................................12REFERENC...................................................................................................................................13
INTRODUCTIONMarketing refers to promotion of promotion of goods and services. In otherwords, it is a process of influencing people towards the product and services. Thecompany Beauty Giant is UK based which deals in man and women toiletries andcosmetic products from different areas of world and different brands (Westra, 2015) .This has 50 branches in all over the UK. It is well known company in UK and Now themanagement of the company Beauty Giant is thinking about launching new product”forever Young” that is anti-ageing cream and the managers focuses on their customerthat is women whose age starts from 45 to 60 as because the product is anti-ageingcream which is beneficial for women this age. While launching the product, managerfinds that elements of marketing functions are interrelated with each other and also playan important roles and responsibility in the organizations.TASK 1P1. Roles and responsibilities of marketing function.Marketing is an activity perform by organization in order to promote their goodsand services. Marketing includes advertisement, selling and delivering of product tocustomer and other business organization.There are various marketing function which every manager follows in order to improvemarket value as well as sustain their business in competitive market, some of thesefunctions are Research, strategy, product designing and development,packaging andlabelling, branding, customer support, pricing, promotion, physical, distribution,transportation, planning, tactics.In business, research of market is a crucial and considered most important function, aswithout this research the business cannot be successful (Rodney and Wakeham, 2016). This investigation helps in Gathering valuable information for analysing the marketand it considered what consumer want?, In what quantity, price? . The role andresponsibility of manager is to analysis the best opportunity for them in market and alsoconsidered that this is executed properly.
After completing research, the manager proceed towards the judgement andanalysis strength, weakness, opportunity, threats of business organization. Themanager role is that he should considered all factors while creating the strategy andresponsibility is to properly analysis the environment effectively. This helps ingenerating ideas and strategies used by organization which provides guidance for theirsuccess. Strategy are created, now next function is planning, where department ofmarketing is involved in planning process which includes communication, distribution,financial planning and also forecasting of sales in business (Pike, 2015) . The role and duty of manager is consider that the planning done by themarketing team is executed well with no issues as well as hurdles and of theorganization also focused on the product designing where they can also heir thespecialized and skilled person for this task. Management also considered the pricingpolicies which is very important, advertising and promotion of goods and services forattracting audience it follows the channel of distribution and the transportation andwhere-housing of good and services with safety. It is responsibility of the manager to keep check the products till it is notdelivered to end user, the manager take care of transportation and distribution ofproduct, storing of good in inventory section and warehouse secure and safely. Theyalso focus on the advertisement and considered that it is effective,accurate andcontains important and valid information about the product. Then manager follow tactics and schemes, in this small or short term plans arecreated and implemented in order to influence and attract the customer. This is for shorttime period offers and schemes which helps in executing marketing plans.P2. Explain how roles and responsibilities of marketing relate to wider organisationalcontext.The marketing function involves various roles and responsibilities of the businessorganization which is responsible for success and growth of business (Pappas, 2017) .The marketing function involves the management of strategy, marketing research,sales, product designing and developments, financial support, channel of distribution
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