Roles And Responsibilities Of A Marketing Manager

Added on - 08 Jan 2021

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MARKETING ESSENTIALS
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11. Concept Of Marketing And Tends..........................................................................................12. Overview Of Marketing Process.............................................................................................23. Roles And Responsibilities Of A Marketing Manager............................................................44. Influence Of Marketing And its Interrelation With Functional Departments.........................55. Value and Importance Of Marketing Role..............................................................................56. Significance Of Having Effective Interrelationships Between Different FunctionalDepartments.................................................................................................................................67)Compare the organisation applies the marketing mix...................................68).Produce and evaluate a basic marketing plan.................................................10CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing means creating developing promoting goods and services to consumer andservices. Marketing aim is maximised profit through developing sales and customer requirementand promoting product. McDonald is American fast food company it was started in 1948, fastfood chain is one of the largest in the world. 36000 restaurants around the world and 101countries. Around the world 70 million people serve every day. Report will include current andfuture market trend, overview of the marking process, and explain the role, responsibilities, valueand importance of marketing manager. Camper the McDonald and KFC marking mix andachieve business achieve and evaluate the market plan.TASK 11. Concept Of Marketing And TendsEssentials of Marketing refers to the all those elements that are necessary in making themarketing of that company, meaningful and are really worth enough (Batabyal and Mukherjee,2016). Now, every organisation has to follow some trends that, helps the organisation to sustainin a typically competitive market. This project report lays its emphasis on a fast food andbeverage company:- McDonald's.Concept of Marketing is as follows:-Production Concept:- This concept focuses on the expectations of consumer regardingcompany products that are made easily available to the customer, keeping in mind theaffordability which will ultimately affect the purchasing power of the consumer(Batabyal and Mukherjee, 2016).Product Concept:- Consumer is the king of market so, the product is made by keeping inmind the needs and demands of company (Cobb-Walgren and et.al., 2017). McDonald'sis the company which is offering such eatables to its customer that are the best in eachway. Company is also trying some experiments so, as to offer something new anddifferent to its customers.Selling Concept:- One of the very oldest concept of selling is product would be sold onlythrough active promotion but, the customer will not going to respond to the products untiland unless it is published (Batabyal and Mukherjee, 2016). So, McDonald's is trying tosell what it makes and not making the products so as to meet the market needs.1
Marketing Concept:- It is a broader concept as compared to that of selling (Meyer, 2017).Because marketing starts from identifying the needs of customer and selling ends just bymaking the product delivered in the hands of ultimate consumer.Societal Marketing Concept:- It is such a concept, which focuses on the needs and wantsof a targeted consumer and making the customer feel the value of money that he is payingto buy that particular product (Durkin and Perez, 2017).Marketing Trends that are being used in Mc Donald's are as follows:-Virtual Reality:- These days, most of the big and small brands are using this tool in aneffective manner.Interactive Content:- The content should be such, that it gives reader a feel of interactionand also most of the B2B brands are relying on the blog content and working on it sothat, reader feels familiar and more interactive with the brand (Durkin and Perez, 2017).2. Overview Of Marketing ProcessMarketing is a process which begins from identifying the needs and demands of customerand then, taking suitable and deliberate series of actions so as to achieve the goals. The series ofprocess are as follows:-Goals are made and objectives are framed and after that, analysis of internal and externalbusiness factors is done (Järvinen and Taiminen, 2016). After this only, planning of product,implementation and lastly an eye is kept on the track of progress. In case of McDonald's, thetime when it had entered in India, it had done research and planning on its product on the basis ofpeople residing over here. Now, after having complete idea on basis of mindset and taste ofdifferent people, it started keeping an eye on progress track of company.Mission:- McDonald's mission statement is to be the favourite place of customer wherethey can easily, eat and drink.Situation Analysis:- McDonald's was having a competitive advantage over the other fastfood players in the industry reason being, it has analysed that, the people are very healthconcious and always prefer eating healthy food (Järvinen and Taiminen, 2016).Observing this, the organisation started offering eatables to its consumers by adding allsort of vegetables and salad as a starter.2
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