Marketing Essentials

Marketing Essential

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Roles and responsibilities of marketing function...................................................................1
P2 Roles and responsibility of marketing function and it relation with other department of
organisation.................................................................................................................................3
TASK 2 ...........................................................................................................................................4
P3 Comparison between marketing mix of two organisation among same sector.....................4
TASK 3............................................................................................................................................7
P4 Formulation and evaluation of a marketing plan...................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The term marketing is explicated as an set of activities and institutions, process of
developing and promoting the organisational products among individuals. Marketing refers to a
process of collecting information from society or customers to add value among products and
services according to individual requirements. In simple terms, marketing is a process of
promoting, selling, researching and distributing about company products and market area.
Cadbury is selected as an organisation for this report and it is operating their business within
confectionery industry. It was founded in the year 1824 and in present scenario management of
Cadbury is offering their products at global level (Ahmed and Rahman, 2015). Moreover, this
report highlights on key roles and responsibilities of marketing and their relation with
organisational context. Marketing mix and it relation with planning process to accomplish
organisation goal will also included in this report. In the last, formulation and evaluation of
marketing plan is also focused in upcoming report.
TASK 1
P1 Roles and responsibilities of marketing function
Marketing is defined as a process of science and art for investigating, formulating and
delivering better value among organisation for satisfying needs and wants of target market.
Marketing process also identify needs and wants of a target market for analysing customer
requirements. In context of Cadbury management utilise marketing process to enhance company
profits. Some concept of marketing are mention as follow:
 Production concept- The term production concept is defined as a production oriented
business and it is implemented among dominating market. Further, large organisation
which are at monopoly stage implement production concept. In tradition period, all
business perform work according to production concept as it help to control the cost of
operations which aids business to enhance their profits.
 Product concept- This concept refers that products are designed to perform their work
with more capability and quality that leads to influence the price of products.
Organisation such as Cadbury are also influenced due to change in the price raw-
materials (Bahadir, Bharadwaj and Srivastava, 2015). So product concept prefer to
formulate or manufacture production according to need of customers.
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 Selling concept- Product as well as production concept both are focused towards
production. But on the other side, selling concept refers to generate actual sale of
products by focusing on all available methods to sale products. Along with this selling
concept leads organisation to promote organisational products.
 Marketing concept- Most of the existing organisation which are performing their work
at global level prefer to perform their work with involving marketing concept among
organisation. This also refers all activities which are focused towards consumers aim
towards need and wants of customer (Camilleri, 2018). It also leads organisation to
perform their work through conducting an effective market research.
 Societal marketing concept- It is relatively a new marketing concept which highlights
on needs and wants of target market. The main concept of societal marketing concept is
to deliver better value in products as compare to competitors. It also refers societal
marketing concept emphasizes on well-being of society and customers.
Roles of marketing function
 Listening of customer needs- For establishing or implementing a market strategy it is
essential for organisation to identify and understand customer needs. Along with
marketing department of organisation is responsible for receiving and understanding the
customer requirements in order to satisfy individual requirements in an appropriate
manner.
 Track trend and monitor competition- With previous aspect of organisation it is
essential to understand the position of business in the market. From the perspective of
Cadbury monitoring of business help to complete all work with formulating competitive-
edge in market. Along with this by monitoring the market and industry trends on regular
basis marketing department of Cadbury also accomplish opportunity in market as a first
mover advantage (Chang, Yu and Lu, 2015).
 Brand values and work- With the analysis of brands it is identified by management that
service, product and company perform an essential role for organisation. In the context of
Cadbury marketing department is responsible to perform all work as per organisation
brand value. Example- Dairy milk chocolate of Cadbury show the richness of milk and
chocolate in their products.
Responsibilities of marketing function
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