Marketing Essentials

Marketing Essentials
TASK 1

Covered Content
• Introduction
• Roles and responsibilities of marketing function
• Roles and responsibilities of marketing in organisation
• Analysis of roles and responsibilities of marketing in respect to
marketing environment
• Analysis of significance of relationship of marketing with other
functional units
• Key elements of marketing functions and their relationship with
other departments
• Conclusion
• References

Introduction
• Marketing is the most important task in an organisation. It
means actions done to know what is the need of
environment, this motivates company to produce goods as
per need of consumer.
• It promotes manager to analyse market and then take
corrective actions so that consumer's need can be
satisfied.

Roles and responsibilities of marketing function
• Marketing is a function of management which works to
help in growth of organisation.
• There are many channels through which communication
can be done to tell about product and services to
consumer.

Continued...
Concept of marketing:
•Marketing
•Product
•Production
•Selling
•Societal marketing

Continued...
Marketing process: This will include-
•Research
•Plan
•Implement
•Measure
•Optimise