Marketing Essentials: Role, Interrelation, and Functional Analysis

This presentation provides a comprehensive overview of marketing essentials, focusing on the roles and responsibilities of the marketing function within an organization. It explores the interrelationships between marketing and other functional units such as finance, human resources, operations, sales, and customer service, highlighting the significance of these relationships for overall business success. The presentation also analyzes the roles and responsibilities of marketing in the context of the marketing environment, emphasizing the importance of understanding and adapting to changes in customer demand and market dynamics. Key elements of the marketing function, including research, planning, strategy, and tactics, are discussed, along with their relationships with other departments. The presentation concludes by underscoring the critical role of marketing in driving organizational growth and competitiveness.

Marketing Essentials
TASK 1

Covered Content
• Introduction
• Roles and responsibilities of marketing function
• Roles and responsibilities of marketing in organisation
• Analysis of roles and responsibilities of marketing in respect to
marketing environment
• Analysis of significance of relationship of marketing with other
functional units
• Key elements of marketing functions and their relationship with
other departments
• Conclusion
• References

Introduction
• Marketing is the most important task in an organisation. It
means actions done to know what is the need of
environment, this motivates company to produce goods as
per need of consumer.
• It promotes manager to analyse market and then take
corrective actions so that consumer's need can be
satisfied.

Roles and responsibilities of marketing function
• Marketing is a function of management which works to
help in growth of organisation.
• There are many channels through which communication
can be done to tell about product and services to
consumer.

Continued...
Concept of marketing:
•Marketing
•Product
•Production
•Selling
•Societal marketing

Continued...
Marketing process: This will include-
•Research
•Plan
•Implement
•Measure
•Optimise

Continued...
There are certain roles and responsibilities related to
marketing manager, such as:
•Market research
•Analysis of marketing mix
•Brand image
•Analysis of new opportunities

Roles and responsibilities of marketing in
organisation
• Marketing is all about dealing with society, which helps
in generating profits and maximisation of production.
• There are various other departments also in organisation
which gives production enhancement, increase customer
satisfaction.

Continued...
Departments of company is basically related to each other;
therefore, relationship amongst them will understand
through following description:
•Finance and accounting: There is direct relation of
marketing with accounts department as marketing manger
make efforts to convenience customer to buy product

Continued...
• Human resource: HR make policies for whole
organisations and hence there is policies for marketing
personnel as well.
• Operations: Production is related to demand so it is
responsibility of marketing manager to communicate
about changes in demand of society

Continued...
• Selling: Sales is dependent on marketing. As much as
consumers know about product and services, then only
demand will arise.
• Customer service: This is important department and
related to marketing. In this, reviews are taken about
products.

Continued...
Importance of marketing: It is mentioned as below-
•Competitive advantage
•Customer satisfaction
•Expansion of business

Analysis of roles and responsibilities of
marketing in respect to marketing environment
• Business runs in society. There are different approaches
used to analyse the changes taking place in society.
• It is important to know what can be changed so that
business can run more smoothly.

Continue..
 There are different approaches used to analyse the changes
taking place in society. It is important to know what can be
changed so that there business can run more smoothly.
 There are many changes taking place in customer's demand
so in that case marketing head has duty to communicate it to
concern department and hence modifications can be made.
This helps in improving image in market.

Analysis of significance of relationship of
marketing department with other functional
units
• Growth of organisation does not only dependent on
taking care of external factors but also internal factors.
• As much as company have good internal environment
then there is more coordination among department and it
is easy to communicate.

Continue..
 CADBURY is a big brand with lots of departments.
 Growth of organisation does not only dependent on taking
care of external factors but also internal factors.
 As much as company have good internal environment then
there is more coordination among department and it is easy
to communicate.

Price and Volume chart

Key elements of marketing function and their
relationship with other departments
There are some factors which are associated with marketing
are stated as beneath:
•Research
•Planning
•Strategy
•Tactics

Conclusion
• This report tells about importance of marketing
department in current scenario.
• There are different tasks which have to be undertaken by
marketing manager that affects growth of organisation.

References
Hsu, W., 2011. The vocabulary thresholds of business
textbooks and business research articles for EFL
learners. English for Specific Purposes. 30(4). pp.247-
257.
Jones, R. and Rowley, J., 2011. Entrepreneurial marketing
in small businesses: A conceptual exploration.
International Small Business Journal. 29(1). pp.25-36.

Thank You!!