This presentation covers the roles and responsibilities of marketing function, its significance in an organization, and its relationship with other departments. It also discusses the key elements of marketing functions and their impact on organizational growth.
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Marketing Essentials TASK 1
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Covered Content •Introduction •Roles and responsibilities of marketing function •Roles andresponsibilitiesof marketing inorganisation •Analysis of roles and responsibilities of marketing in respect to marketing environment •Analysis of significance of relationship of marketing with other functional units •Key elements of marketing functions and their relationship with other departments •Conclusion •References
Introduction •Marketing is the most important task in an organisation. It meansactionsdonetoknowwhatistheneedof environment, this motivates company to produce goods as per need of consumer. •It promotes manager to analyse market and then take correctiveactionssothatconsumer'sneedcanbe satisfied.
Roles and responsibilities of marketing function •Marketing is a function of management which works to help in growth of organisation. •There are many channels through which communication canbedonetotellaboutproductandservicesto consumer.
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Continued... Therearecertainrolesandresponsibilitiesrelatedto marketing manager, such as: •Market research •Analysis of marketing mix •Brand image •Analysis of new opportunities
Rolesandresponsibilitiesofmarketingin organisation •Marketing is all about dealing with society, which helps in generating profits and maximisation of production. •There are various other departments also in organisation which gives production enhancement, increase customer satisfaction.
Continued... Departments of company is basically related to each other; therefore,relationshipamongstthemwillunderstand through following description: •Financeandaccounting:Thereisdirectrelationof marketing with accounts department as marketing manger make efforts to convenience customer to buy product
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Continued... •Humanresource:HRmakepoliciesforwhole organisations and hence there is policies for marketing personnel as well. •Operations:Production is related to demand so it is responsibilityofmarketingmanagertocommunicate about changes in demand of society
Continued... •Selling:Sales is dependent on marketing. As much as consumers know about product and services, then only demand will arise. •Customerservice:Thisisimportantdepartmentand related to marketing. In this, reviews are taken about products.
Continued... Importance of marketing: It is mentioned as below- •Competitive advantage •Customer satisfaction •Expansion of business
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Analysisofrolesandresponsibilitiesof marketing in respect to marketing environment •Business runs in society. There are different approaches used to analyse the changes taking place in society. •It is important to know what can be changed so that business can run more smoothly.
Continue.. There are different approaches used to analyse the changes taking place in society. It is important to know what can be changed so that there business can run more smoothly. There are many changes taking place in customer's demand so in that case marketing head has duty to communicate it to concern department and hence modifications can be made. This helps in improving image in market.
Analysisofsignificanceofrelationshipof marketingdepartmentwithotherfunctional units •Growthoforganisationdoesnotonlydependenton taking care of external factors but also internal factors. •As much as company have good internal environment then there is more coordination among department and it is easy to communicate.
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Continue.. CADBURY is a big brand with lots of departments. Growth of organisation does not only dependent on taking care of external factors but also internal factors. As much as company have good internal environment then there is more coordination among department and it is easy to communicate.
Price and Volume chart
Key elements of marketing function and their relationship with other departments There are some factors which are associated with marketing are stated as beneath: •Research •Planning •Strategy •Tactics
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Conclusion •Thisreporttellsaboutimportanceofmarketing department in current scenario. •There are different tasks which have to be undertaken by marketing manager that affects growth of organisation.
References Hsu,W.,2011.Thevocabularythresholdsofbusiness textbooksandbusinessresearcharticlesforEFL learners.English for Specific Purposes.30(4). pp.247- 257. Jones, R. and Rowley, J., 2011. Entrepreneurial marketing insmallbusinesses:Aconceptualexploration. International Small Business Journal.29(1). pp.25-36.