Marketing Essentials Task 2

MARKETING
ESSENTIALS
TASK 2

TABLE OF CONTENTS
■ INTRODUCTION
■ BASIC MARKETING PLAN
■ CONCLUSION
■ REFERENCES

INTRODUCTION
■ Marketing means creating, promoting and delivering goods and services to consumers.
Present study lays emphasis on Cadbury.
■ It is a multinational confectionery firm wholly owned by Mondelez international since
2010.
■ Its headquarter is in Uxbridge, West London and operates in more than 50 countries
worldwide.

1. Basic marketing plan
■ Marketing plan is a business tactic that outlines the various marketing strategies adopted by company.
■ Executive summary- Cadbury is one of the biggest British multinational company which is going to launch
new product “Cadbury Bytes”.
■ Mission- Mission of Cadbury is to increase the profitability of company by offering high quality chocolates
to customers.
■ Vision- Vision of Cadbury is to increase customer loyalty and satisfaction by providing them delightful
experience. It wants to become the largest provider of Cadbury Bites and to expand the network worldwide.
Objectives-
■ To increase the sale of Cadbury Bytes by 20% till the end of 2019.
■ To increase market share of Cadbury Bytes by 30% till the end of 2019.
■ To increase the network area of Cadbury Bytes by 10% worldwide.