Marketing Essentials Essay

Added on - 21 Feb 2021

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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1Essay..........................................................................................................................................1Case study for the beauty giant..................................................................................................4CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing can be introduced as a set of process which involves generating, creating,delivering, pricing and promoting value in the products. The major motive of marketing is todesign and developed customers through which they influence stakeholders of an organisation topurchase and buy the products. This process helps an organisation to generate mutual benefits forboth company and products which determines that it is an integral part of every organisationbecause it helps to provide and develop services based on customer research. It governs that theyplays a vital role for an organisation by inter-linking with other activities of an organisationwhich helps them to achieve their objective within minimum time period(Pike, 2015). Thepresent report is written in context of beauty giant which operates their business in cosmeticindustry. For this assignment, an essay is written on the topic of role of marketing in organisationalong with different elements of marketing and their relations with other department or functionof the company will be discussed.EssayMarketing is defined as a constant process of different activities that helps anorganisation to interact with customers in order to provide necessary information which signifythat they create loyal customers for the organisation. This results that an organisation earn morerevenues by increasing the sales of their products. Further marketing is a broad concept that startfrom production of goods and end with the sale of products which determines it is long andessential process of organisation. The main function or aim of marketing is to build betterrelationship with customers. For this, the main focus of them is to fulfil need of customers increative and innovative manner. Moreover, beauty giant implement marketing concept tounderstand need of customer through which it is easy for them to satisfy need and demand ofcustomers which govern that they generate more profits through creating loyal customers. Thereare various types of functions such as production, product, adverting and promoting that areimplement by management of beauty giant to enhance and complete roles and responsibilities ofmarketing functions. Like the selling concept plays the role to sale company products byinfluencing customers to buy products through matching them with their expectation(Perreault,2010).1
Marketing department of an organisation plays an important role because they help themto promote products and services, this results that it is easy for an organisation to achieve theirvision and mission with in minimum time period. The role and responsibility of marketingdepartment in context of beauty giant is tomanage the brand valueby explaining all necessaryinformation to customers which helps to expand market area and target all segments ofcustomers for increasing sale of products. The another role that is performed by marketingdepartment is to conductmarket researchthrough which it is easy to analysis the current andupcoming future trends that impacts on sale of products(McDaniel and Gates, 2013). Along withthese, it helps management of beauty giant to retain at the top position in UK among cosmeticindustry by increasing the productivity of an organisational activities. In present scenario,customers are the best asset for company which signify that it is a responsibility of marketingdepartment to retain their customers by providing them new and innovative products. For this,they provide inferior quality goods at affordable price through which it attracts more customersand increase their profit margin for organisation by increasing sale of products. Further effectivemarketing helps beauty giant to gain competitive advantage for the organisation by enhancingfriendly relations with customers that helps to launch their new products in effective way. Interms of marketing concept, an organisation develops goals byformulating effective strategyandcustomer relationsit determines that with these activities market area for an organisationwill be expand that helps to grow their business in different markets. Moreover, marketingfunction is responsible for performing business activities in appropriate and ethical manner byimplementing fair trade practices and providing essential information to consumers. In context ofbeauty giant appropriate ethics and fair trade practices helps an organisation to enlarge thegrowth and proficiency of the organisation(Marshall and Johnston, 2011).Marketing is inter-linked with all the others functions of an organisation as their roles andresponsibilities are different from each other but they acquire each others support to gaincompetitive edge by adopting new methods which brings innovation and increases more value ofproducts. Therefore, healthy relations of marketing department enhance productivity inorganisational products in order to approach potential customers in an effective way like byadvertising their products in creative and unique way. To complete all activities of anorganisation money is the crucial factor that helps to purchase raw materials to complete aprocess. In this contextfinance and marketing departmentof an organisation match the2
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