Marketing Essentials: Evaluation of Processes and Strategies

Unit 2 - Marketing Essentials

TABLE OF CONTENTS
PART 1............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Evaluation of different marketing processes...............................................................................3
Responsibilities and role of a marketing manager.......................................................................4
Marketing influences and interrelates with other functional department....................................5
The value and importance of the marketing role in organization................................................6
Significance of having effective interrelationships within different functional departments......6
Roles and responsibilities of marketing relate to the wider organisational context....................7
PESTEL analysis.........................................................................................................................7
CONCLUSION................................................................................................................................8
PART 2............................................................................................................................................9
INTRODUCTION...........................................................................................................................9
MAIN BODY..................................................................................................................................9
Comparing the ways in which different organizations has adopted the marketing mix element
in order to achieve the over all objective of the business............................................................9
Marketing plan...........................................................................................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

PART 1
INTRODUCTION
Marketing activity play major role in organization success. Its major essential term for
promoting product and identification of customer and market activities. Marketing executive has
responsibility to handle and manage various aspects of business with effective manner (Hosseini-
Motlagh, Ebrahimi and Zirakpourdehkordi, 2020). Mark and Spencer is all above retail industry
in UK. It mainly provides clothing, food and home essential good into multiple areas. It mainly
considers engaging marketing executive for performance effectiveness and revenues expansion
and long term substantiality in business. This study will useful for provide information about role
of marketing and how other functional department interrelate with marketing activity.
MAIN BODY
Evaluation of different marketing processes
Application of effective process of market makes sustainability into business
performance. Its important that marketing executive apply this process with effective manner for
product promotion to revenue generate activities.

Mission: Top management and marketing executive has power to decide which essential product
they do have to promote into market and it will attract audience attraction towards with products
and services or not. Mark and Spencer marketing executive firstly consider preparing mission
and set mission about which sources essential for product promotion and specific amount of
revenues achieve within specific time. So it includes that using the best quality and innovative
product service expansion.
Situational analysis: Identification of competitive advantages and disadvantage for evaluation
of that new product has power to survive into competitive market or not. Mark and Spencer
marketing executive continuously evaluate competitive industry for identification of their new
activities. Competitive industry performance identification and other similar brands or products
evaluation is major essential approach without consideration of competitive industry activities,
its not easier to found which activities important to involve into business for making and creating
more consistency in organization activities.
Marketing strategy: This term manly consider when business decide to launch new product and
services into existing market. Expansion of product at specific area, identify the growth and
customer behaviours towards with the new goods, expansion of brand loyalty makes long term
sustainability towards with business (Raza and et.al., 2020). Mark and Spencer marketing
executive uses great strategy like they mainly consider continues identify fashion activities.
Marketing mix: Continuously evaluate customer requirements and engage new products and
services at effective price and many more aspects. Individual retail industry or other when decide
to provide their survives into market with effective manner they do have to consider 7 marketing
P's. Mark and Spencer marketing executive mainly concern towards with the engagement of
Marketing mix practices because its beneficial term for long term substantiality within product
promotion to customer engagement towards the business products and services.
Implementation and control: Consistency and long term loyalty development into market,
application of this term is important because marketing executive continuously identify product
efficiency for brand effectiveness development (Bhagwat and et.al., 2020.).
Responsibilities and role of a marketing manager
Analysing the performance of advertising campaigns: One of the mots essential role of
marketing is best source of identification for advertising, like investors, new technology, digital
application and many more. Mark and Spencer consider multiple type of advertising process like