Marketing Mix Analysis for Poultry Industry

This assignment requires an analysis of the marketing mix (product, price, place, promotion) applied to the poultry industry in Great Britain. Students will examine various sources like academic journals, industry reports, and online materials to understand current trends, consumer behavior, and effective marketing strategies. The goal is to identify key elements contributing to successful poultry businesses and develop recommendations for a competitive advantage.

Marketing Essentials
This is a much-improved piece of work comparing the previous one. My recommendation would
be that you go through this work first and go back to BBE to improve on that part and after that
you address this work again. As I said earlier, there is a need for better grammar and improved
fluency in your sentences. Use simple words, and attempt a narrative form in addressing task
requirements.

EXECUTIVE SUMMARY
Marketing is defined as practice adopted for selling products and services of the
enterprise to consumers. It is essential that a systematic and strategic approach should be used for
carrying out marketing practices in effective way. Present report is based on EE limited which is
a leading British network company that offers different types of telecommunication services to
buyers. The report describes about extended marketing mix that are used in the entity.
Information about elements such as Product, price, place, promotions, people, physical evidence
and process has been mentioned in the report. In addition to that company overview and details
about services and products that are offered by the enterprise have been mentioned. Current
marketing situation analysis has been done and evaluation of internal and external environment
has been done for identifying business opportunities that are available for business. Primary
activities that are performed in the enterprise including inbound activities, operations and
outbound logistics and marketing have been mentioned in the report.

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................2
Concept of marketing, including current and future trends........................................................2
Notes:..........................................................................................................................................7
Overview of the different marketing processes..........................................................................7
Key roles and responsibilities of the marketing manager at EE Limited....................................8
Ways in which roles and responsibilities of marketing influence and interrelates with other
functional departments of EE Limited......................................................................................10
Values and importance of the marketing role in the context of EE Limited.............................11
Significance of having effective interrelationships between different functional departments of
EE Limited................................................................................................................................12
TASK 2..........................................................................................................................................15
(2a) Extended marekting mix....................................................................................................15
(2b) Marketing plan...................................................................................................................18
CONCLUSION..............................................................................................................................25
REFERENCES..............................................................................................................................26

INTRODUCTION
Marketing be determined as an essential part within organization. It provides the firm
with the opportunity to provide adequate information about the products and services that are
delivered by the firm (Pike, 2015). In this context, there are different set of activities that has to
be considered in order make sure that they will be able to deliver their customers with high
quality services. There many companies that deliver their customers with similar products and
services. They make use of different set of strategies that make the firm to attract more and more
customers (Thomas, 2014). Present report is about EE limited that is a mobile phone company in
UK . They focus on deliver their customers with high quality services. There are various issues
that are faced by cited firm. This report covers concept of marketing, it includes the future and
current trends. Further, it covers the key roles and responsibilities of the marketing manager at
EE Limited. Moreover, it covers the significance of having effective interrelationships between
different functional departments of EE limited. Lastly, it also includes development of marketing
plan for EE Limited.
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TASK 1
Concept of marketing, including current and future trends
Notes:
Concept of marketing can be determined as a philosophy that is helpful to analyse the
needs and requirement of customers. Accordingly, products and services are developed with the
help of which more and more service users are attracted. In this context, there are different areas
that are considered and it requires management to make sure that they develop strategies through
which they can make improvement in their business operations. As per the case, there are two
different type of issues that are faced. With this respect, it includes poor cross culture and lack of
marketing orientation. Below given are the three areas that are included in concept of marketing
and they are as follows:
2

Notes:
Production concept: This is an area in which management of EE Limited aims at
delivering their products and services at low cost. There are certain factors that are considered by
customers when they purchase any product. In this context, it includes price, quality, etc. With
this respect, EE Limited should develop strategies that help them to reduce the cost of products.
Marketing concept: In accordance with concept, management aim at making use of tools
like television, radio, newspaper, online sites, etc. to convey information about the services and
products that they want to deliver to their customers.
Sales concept: This can be determined as the source with the help of which products are
distributed to customers.
3

Notes:
Trends of marketing
Current trends: As per the current trends, EE Limited make use of different set of
strategies which are as follows: Distribution through retail stores: This is a type of trend that is followed at EE Limited
in which management distribute their products with the help of retail stores.
 Promotional campaigns: In order to promote their products and services, there are
various type of strategies that are adopted. In this context, it includes television
commercials, newspapers, etc.
4

Notes:
Below given are the future trends that can be implemented by EE Limited to sell their
products and to raise their profitability.
 Online selling: In this modern world, the use of internet is raising at an increasing rate.
With this respect, cited firm should focus over delivering their products online as it will
help in increasing customers base.
5

Notes:
Overview of the different marketing processes
Marketing process can be determined as systematic step that enables the organization to
make use of opportunity that prevail in the market. In accordance with the case, below given are
the steps that can be followed by EE Limited for effective marketing process:
Analysis of the opportunity in market: With change in time, there are divination and
changes that take place in taste and preference of customers. It is important for the organization
like EE Limited to understand these changes and take appropriate steps through which
management understand the opportunities that prevail in the market.
Selecting target market: There are many level in which customers can be divided. In this
context, when proper division is made, then it becomes easy for the organization to develop
strategies through which more and customers can be attracted. Similarly, EE Limited should
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understand and select their target audience as per the type of products and services that are
delivered by them.
Developing marketing mix: Marketing mix enables to develop combination of factors that
is helpful for companies like EE Limited to influence customers to get attracted with the
products that are delivered by them. As per this process all the area starting from development of
products and ending when customers make use of the product. Organization develop strategies at
each level and accordingly they take step through which they get to raise their sales and
profitability.
Management of marketing efforts: This is an areas in which EE Limited should
understand their strength, weakness. They should develop steps with the help of which proper
steps are taken that will help in enhancing their strength and to develop strategies to overcome all
weaknesses.
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Key roles and responsibilities of the marketing manager at EE Limited
There are different set of roles and responsibilities that are played by Marketing manager
of EE Limited which below given are few of them:
Developing strategies: It is important for the organization to make sure that they take
appropriate steps with the help of which they attain competitive advantages. Role of Marketing
manager understand the situation and the issues that are faced by EE Limited and take
appropriate steps that will help them to overcome the problems and to focus on organizational
goals and objectives.
Building relationship with customers: Ultimate aim of any firm to gain maximum profit,
this is only possible when they will be able to understand the issues or problems that are faced by
them. Accordingly, services should be delivered by them to attract customers. Marketing
manager of EE Limited make sure that they understand their customers and clarify all the doubts
that they have towards the products and services.
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Conducting market research: Changes in taste and preference of customers take place
frequently. It is essential to understand them and make steps accordingly. It is the responsibilities
of Marketing manager to make sure that proper steps are taken through which they understand
the changes in customers buying behaviour and appropriate steps are taken to raise customer
base.
Identifying threats and opportunities: As per the case, there are different type of threats
that are faced by EE Limited. Marketing manager is responsible to make sure that proper steps
that are taken so that they will be able to make use of opportunities and reduce the level of
threats.
Ways in which roles and responsibilities of marketing influence and interrelates with other
functional departments of EE Limited
9

Notes:
All the departments within the organization are interrelated with the roles and
responsibilities of marketing. As per the strategies that are make marketing, it has to get support
from other department so that they will be able to implement the strategies effectively and
efficiently. Below given are the role that has to be considered by other departments for EE
Limited:
Operation department and marketing: Operation department make sure that all the
products are developed as per the needs and requirement of customers. In marketing is involved
in this, the operation's department has to make sure that they all the strategies that is
implemented in marketing is supporting them. For example, if marketing has developed a
strategy is providing free gift with their products, then is it important for operation's department
to develop those free gifts accordingly.
Finance department and marketing: For all the activities that are planned, it requires
finance so that activities can be carried out effectively. At EE Limited when marketing has
developed a strategy in which they have to make any type of promotion, then it requires proper
support of fund so that activities for promotion can be fulfilled.
Human resource and marketing: Employees are the face of organization as they have
direct interaction with customers. They are one who present the services and products to
customers. When activities are planned by marketing, then it requires proper support from
human resource so that all the planned activities can be conducted effectively.
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Values and importance of the marketing role in the context of EE Limited
Notes:
Marketing process of EE Limited play essential role among which few of them are as
follows:
Informing customers: It is important that all the information that all the changes that take
place within the products and services should be conveyed to customers. With time there are
changes in products that take place. In this context, it can be related with price, quantity,
promotion, etc. With this respect, all the information should be conveyed to customers and this is
important for marketing managers of EE Limited.
Reaching customers expectation: There are certain set of expectations that customer have
developed in their mind. It is important for marketeers to make sure that all the expectation of
customers are satisfied and fulfilled. With this respect, they take feedback from them so that they
understand the issues or problems that are faced by them. Accordingly, steps are taken in order to
overcome them and this way satisfaction level is raised.
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Long term gain: As per the marketing roles, it is essentials to make sure that they forecast
the impact of changes that they want to implement. This enable to provide them with the
opportunities to know different set of barriers that can be faced. Accordingly, proper plan can be
developed that will help them to attract more and more customers.
Significance of having effective interrelationships between different functional departments of
EE Limited
Notes:
It is important for the all the functions of organization to have effective and strong
interrelationships. Below given are the significance of it:
Performance at each level: When department of EE Limited have effective
interrelationships with other departments, then each one within the organization get to identify
their performance and areas in which they need to develop. This way they can health each other
to overcome the problems that are faced by others. As per the issues, proper training can be
provided to enhance the performance level.
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Healthy interaction: With the help of interrelationships with other functions, it enables to
understand the issues that are faced by them. Accordingly, each one of them will be helpful so
that other will be able to reduce the impact. When there is interaction, then it raises coordination
with others. As a result, adequate services and satisfaction level of customers can be raised. In
addition to this, workers get to learn from others. Different people possess diverse set of skills
and capabilities and when there is healthy interaction, then employees of EE Limited will be able
to develop their skills and capabilities from others.
Reduces conflicts: This can be determined as one of negative issues that affects the
business negatively and also affects performance level. However, when departments of EE
Limited have strong interrelationships, then it will help in reducing rate of conflicts and they can
also come up with appropriate solution for the problem.
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TASK 2
(2a) Extended marketing mix
EE limited is British mobiles network company which provides different types of
telecommunication services to its customers (Boone, and Kurtz, 2012). The company is the
largest mobiles network operator in the UK which provides its services to more than 30 million
customers. It also has the largest operator of 4G services in Europe (Chen, Kim and Yamaguchi,
2014) Company's provides a wide range of services such as 3G , 4G services, mobiles payments,
HD voice calling, broadband services, virtual network and retail stores. Company is expanding
its services in are of mobiles payment through which they are attracting more customers in their
business (Darmawan, Putra and Wiguna, 2014). Major competitor of EE limited is Vodafone
which also provides similar services to their customers.
EE’s future strategy is developing their marketing area by using different types of
marketing strategies (Everett, 2014). Company's main aim is to provide services in
telecommunication sector in UK and in other region. Marketing director of EE limited and
Vodafone use marketing mix for making marketing strategies (He, 2015). Below given are
various marketing mix of EE Limited compared with Vodafone:
Product
Under this marketing elements entity focus of developing different types of products
according to consumers preferences and needs (Hollensen, 2015). This element helps to
company for attracting more customers through their products and services. EE limited provides
different types of services such as 4G network, mobile payments. HD voice calling and
Broadband network (Huang and Sarigöllü, 2012). Entity's recent development is in mobile
payments and Broadband network. Company's has around 900,000 Broadband network
customers in UK. It's also has opened 590 retails stores in UK (Irvine, 2015). On the other hand
Vodafone product have many features such as Chat, play games, Send and receive pictures.
Other services which provides by Vodafone is Vodafone Live, black list callers a and social
products. They provide to about 5 millionth customers and make sure that all the services that are
delivered by them at of high quality.
Place
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It is important marketing elements which helps to company for identifying suitable place
for expanding its marketing share (Malhotra, Birks and Wills, 2013). It many be real location or
virtual place. EE limited had wide and extensive presences in remote areas as well. For selling its
products company has more than 590 retail stores around the UK (Mittal, 2014). For expanding
its 4G network services company have also developed virtual infrastructure with iPhones and
Android mobile phones. On the other hand Vodafone UK operates its own 300 stores. The
company sells its products and services through independent retailers such as Carphone
Warehouse (Mkude, and Wimmer, 2015). Entity's customer's services executives are always
ensures consumer's need and explain explains different products which are available for
customers.
Price
It is that marketing elements which aid more customers in firms. EE limited offers the
best prices services to their customers so they can make long term relations with their employees.
In price strategy company offers different types of services such as home Broadband and
weekend calls they charged £21 for 18 months. This types of services boost entity's sales and
firm gain more customer's loyalty (Pagla and Brennan, 2014). Under this elements company use
different types of pricing strategy such as for domestic market company charged high prices and
for expanding their market in other region company charged low prices from their customers.
Price can be determined as an essential element that changes customer behaviour towards
products. On the other hand, Vodafone offers various pricing structures as according to their
customers needs. There are different plans available and for each of the plan they have provided
it for different price so that all people will be able to make use of it. The entity offers different
types of monthly prices plans and prepay options (Pike, 2015). Vodafone UK gives reward
points to its customers for every £1 spent on calls, text messages and other pictures messages.
Promotion
Under this marketing elements various promotional strategy were used such as
advertising, public relations and personal selling (Rosenbloom and Dimitrova, 2011). Through
this marketing elements entity make aware to customers about their products and services. For
promoting its products and services company use social media. For expanding their services
through promotions company spent around millions pounds on advertising and on social media
promotion entity invest more than £21 million (Sicotte, Drouin and Delerue, 2012). For making
15

their customers services more advanced it gives training to their staff as well. Promotional
strategy Vodafone gives special promotions offers its cover 75% operational are of company.
Making customers aware about their products and services (Thomas, 2014). Company use
various promotional strategy such as public relations and press releases in which company spend
more than £35 millions which raise market share of entity by 25 %.
People
In this marketing elements company's use high level of efficient people which make good
interaction with customers (Wilson, 2014). It is very important resource to satisfy customers. In
EE limited has more than 15000 employees in its organization. Being a service industry it is
important for company to make there employees more efficient by providing training to them.
Well trained staff aid more customers in firm and assist to company of making good customer's
relation. The entity offers its services to 30 million people (Wright, 2014). Vodafone has more
than 107,667 employees and offers its services to more than 150 countries. The entity have more
than 200 millions customers (Yuan, 2013). For making their people efficient entity conduct
various psychological test and motivated to their employees for productive and qualitative work.
Process
Process means delivery services to customers by using various mediums. It ensures
standards of services which are delivered to customers. This element should be customers
friendly in telecommunication industry (Element of marketing process. 2015.). EE limited use
easy and convenient process methods for their customers. EE limited use data miming process
which assist to company for identifying potential and different customers segments. On the
other hand Vodafone provide its services through technology and data warehousing (Henley,
Raffin and Caemmerer, 2013.). By using information technology and data ware house make
process elements more smooth. It also enhances speed and accuracy of process elements.
Physical Evidence
Under this element all types of services and physical elements includes. Physical
elements includes packaging, inter web pages and company's stores outlets (Boone and Kurtz,
2012.). In physical evidence of EE limited includes its building and stores outlets. By making
their buildings more attractive company spend a million pounds for its each stores. Company
also has its own web pages which defined different types of services gives by entity to its
customers (Chen, Kim and Yamaguchi, 2014). On the other hand Vodafone use make attracting
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corporate statements which attract more customers. For making different types of corporate
statement's entity spends a lot of money on its marketing segments which assist to company for
bringing more consumers in business.
(2b) Marketing plan
Executive
Marketing is important elements of EE limited. It helps to company for adding more
customers and make aware to customers about company's products and services (Darmawan,
Putra and Wiguna 2014.). Extended marketing mix helps to entity for making their plan and
strategy. Through this plan and strategy entity achieve business objectives and promotes its
brand.
Company Overview
EE limited its UK largest telecommunication services provides which offers different
types of services to its customers (Everett, 2014). It is division of BT group. It is UK's largest
mobile network operator and offers its services to more than 30 million people. It headquartered
in Hatfield of UK (He, 2015). The company has more than 15000 employees. EE offers
different types of services such as 2G, 3G and 4G services to its customers. It has more than 590
retail stores in UK. It offers different types of telecommunication services such as 4G network,
mobile network, HD voice callings and retails stores (Hollensen, 2015). Business firm offers
largest 4G network in Europe. In 2015 company had reached its target to offers its 4G services to
14 millions people. Through its Broadband network company has more than 900,000 customers.
current marketing situation Analysis
Internal analysis
EE limited offers in telecommunication industry (Malhotra, Birks and Wills, 2013).
Entity's internal and external environment are interlinked. To manage its external environment its
it is important to understands its internal management. For internal Analysis entity's use Value
chain Analysis (Mittal, 2014). It is set of activities which is used by entity for making effective
severing to their customers. Value chain analysis divided into two parts primary and supporting
activities.
Primary activities
Inbound activities
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In this different types of activities such as raw material, procurements and maintain
warehouse is includes (Mkude, and Wimmer, 2015). For managing inbound activities EE uses
centralized warehousing activities, IT networks and data warehouse.
Operations
Under these activities different types of activities are included which converted input into
output (Contact us 2017). For managing its operation activities EE limited have large centralized
switching services and uses network operations.
Outbound logistics
Under these activities' distribution of finished products and warehousing are included. It
also includes movement of information (Pike, 2015). For maintain its outbound activities it has
more than 500 retail stores and gives its service through online services.
Marketing and sales
For managing its marketing and sale activities company uses different network of
communications such as advertising and making public relation (Rosenbloom and Dimitrova,
2011). Entity have 15000 employees which are well trained and assist to organization for
executing their marketing strategy.
Customers services
Include such services which makes entity's products more efficient and maintain quality
in their end products (Sicotte, Drouin and Delerue, 2012). For enchaining customers satisfaction
towards company's services EE limited use online support and have six customer centres which
work 24/7 to provide services to their customers.
Support activities
Infrastructure
Infrastructure includes activates such as accounting, legal and general management
(Thomas, 2014). For managing such activities company have strong IT infrastructure and quality
management which helps to company for delivering the best services.
Human resources
EE limited have 15000 employees which are well trained and have good technical
knowledge (Wright, 2014). For maintain its human resources entity spends £21 million for
giving training to their employees.
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Technology
EE limited adopt different types of services such as 3G and 4G which assist to ore
customers in their business.
Procurement
It includes different types of activities such as purchasing raw material, machines and
supplies which assist to enterprise for assessing resources (Yuan, 2013). For this company has
networked of vendors and procured advertisements centres.
External Analysis
For analysis of external environment EE limited use PESTEL analysis which includes
different types of factors such as political, Economical, social, technological, environmental and
legal.
Factors Impact
Political Political factors such as government polices and their stability have great
impacts on business. UK government stability and their polices assist to EE
fro expanding its business (Boone and Kurtz 2012). After announcing
privatisation in telecommunication sectors firm activities have increased and
capture more than 80% of telecommunication sectors.
Economical 2008 global recession also effects EE limited and its business activities. Due
to recessions organization sale had been reduced to 12%. Highly fluctuations
in exchange rate and purchasing power of consumers also effects firm.
Social Social factors is in favour of company. As growing of number internet users
aid more customers in business (Chen, Kim and Yamaguchi, 2014) By
providing better networking and connectivity facilities to their users EE
limited enhancing ist market shares.
Technological In this factor various types of technology are used which make entity's
services more advanced such as mobiles payments and increases numbers of
internet users (Darmawan Putra and Wiguna, 2014). Through mobile
payments services EE limited customer's increases and reach upto 30
millions.
Environmental Consumers are becoming more aware about environment protection and
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demanding more Eco freindly products (Everett, 2014). EE limited is trying
reduced carbon emissions and also making such products which assist to
renewable energy.
Legal Legal factors includes various types of laws and regulations which apply on
telecommunication sectors (Hollensen, 2015). Different laws which apply on
EE limited such as bandwidth, transmissions power and employee safety
which effects business and its activities.
SWOT Analysis
Following is SWOT Analysis of EE limited.
Strength
 EE limited is Global brand.
 It is the largest telecommunication
network operator in UK and 4G
network operator in Europe.
 It has 30 millions customers and ist 4G
network covers more than 80%
popluation of UK
Weaknesses
 Focus on only UK and Europe.
 Lack of rural network
 Poor customers services as compare
services as compare to its competitors.
Opportunities
 Company offers different types of
services through mobile phone and
smartphones.
 Make diversified into new area and
make investments into R&D
Threats
 Increases numbers of free messaging
application.
 Increases numbers of competition in
UK
Objectives
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Objectives strategy
SMART objectives of EE limited are described as follows. Specific: EE limited is specific about its targets and focus on expanding its market
shares. Entity needs to attain its business objectives in particular time period. Measurable: To develop rural network transmission systems within UK for better
coverage of communication channels (Mkude and Wimmer 2015). The entity objectives
is to increases its market shares by 8%. Its helps to company for monitoring its
performances and set standards for company. Achievable: Company aims to gain about 5% increase in its current profit statistics. For
this, proper market analysis had been conduct by entity (Pike, 2015). This market
analysis assist to organization for identifying its potential area which helps to them for
achieved its market objectives. Reliable: The strategies that will be developed by EE Limited shall focus on updated
technology and customer satisfaction. It is realistic objectives which is used by company
for developing and implanting its market shares. Time-bound: Estimated time limit for attaining these goals will be 9 months.
Strategy
The objectives that are defined above are according to SMART standards. This
specification automatically produces a path which will be valid and reliable in enhancing future
strategies (Thomas, 2014). The methodologies and techniques that need to be developed for
achieving these objectives are completely based on current analytical findings. EE Limited
doesn't hold a strong position in rural areas (Wright, 2014). In order to achieve the set objectives,
management will make use of updated or new technology. This will be helpful enough to provide
better services to customers. The use of campaigning and sponsorship for rural and local events
can be used as a strategy to develop these areas.
To increase profits by 5%, the quality of products and services has to be increased and
consumers must be aware of current strategies (Yuan, 2013). This can only be possible by
making drastic changes in the pricing structure of the company and by providing workers with
training. Since a time limit is obtained by the company for attaining its objectives, there would
be a lot of work pressure over employees and they may lack motivation. However, by providing
training, it will be helpful enough to improve performance level. In order to maintain efficiency
21

and productivity levels, the company has to make efforts in creating better working environment
(Boone and Kurtz, 2012). Moreover, marketing principles mix should be used as an integral tool
for further development and growth of the company.
Segmentation, targeting and positioning
For developing effective market plan, director of EE limited should use different types of
marketing strategy. In telecommunication industry competition is very high so entity need to
develop its market strategy according to that (Mkude and Wimmer, 2015). Consumers segments
is divide into various factors such as income, age, and consumers preferences. EE limited focus
on developing its market by attracting many young consumers in its business. Most of mobile
consumers are young people (Sicotte Drouin. and Delerue 2012). For expanding its market
shares company is attracting more young people in its business. For this they are giving various
attracting scheme at low prices. Most of 4G consumer s are young people so company is
targeting to young people. For positioning company use price strategy in which company is
lowering its prices by 3% on it services (Thomas, 2014). This technique assist to company for
attracting more customers in their business. As per my opinion, EE should segment their market
on the basis income as it will enable to make proper distribution of services as per customers
preferences.
Tactics and Actions
EE limited is British telecommunication company (Yuan, 2013). It the largest
telecommunication operator in UK and Europe. For expanding its market shares company use
different types of marketing strategy which assist to them for gaining more customers. For
making its 4G service more successful entity launched its own television programs. For
promoting its product company use different sources such as social media and more specifically
they will make use of Facebook, Twitter, etc. with the help of which proper information can be
delivered (Wright, 2014). The company is planning to develop it markets share by 8%. Through
social media organization is trying to making people aware about their products and services.
Further, employees will be trained and this way their performance level will be improved and
they will be able to understand customers and to satisfy them. The company is also trying to gain
more profits and have targets to gain 5% profits (Sicotte, Drouin and Delerue, 2012). Entity is
focus on young people. Social media helps to company for gaining more young people in their
business. Further, they will make use of updated or new technology and this will enable to
22

provide better services to customers and thus the profit margin will raise. By using social media
company is can expand its consumers network and also receive global consumers.
Another steps which is taken by organisation is offers attracting schemes to their
consumers such as for Broadband network company offers its services low prices and week ends
and they offer their services at £1.9 for 2 months (Rosenbloom and Dimitrova, 2011). EE limited
also offers attracting schemes for festival. The entity is also focused in use of different types of
technology in their business such as mobile payments which helps to company for making more
engagements with other ventures such as Master card which give advantages to customers of
entity.
Budget &Control
For completing marketing plan EE limited focus on preparing budgets so they can make
easily allocations of resources. In order to achieve the set objectives that total budget that will be
required is £50 million. Among this set budget, £5 million is for conducting marketing research
and developing their marketing strategy. On the other hand £15 million is allocated for
promotional teams that helps to company for expansion its markets (Mkude and Wimmer, 2015).
For promoting on social medial company make allocation of £10 million which helps to
company for attracting more customers in their business. Proper steps will be taken through
which the budget set any not raise or there is no type of wastage caused due to which other
activities any not get affected negatively.
Conclusion
From the above marketing plan it has concluded that with help of marketing plan EE
limited is Expanding its market shares and perform better. Through its marketing plan company
can easily make targeting and poisoning of its products and services and gain more customers.
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CONCLUSION
From this report, it can be articulated that organization needs to conduct market research
as it helps to understand the changes that take place within the market and purchasing behaviour
of customers. As per the analysis made, it is helpful to make changes in products and services
that helps to attract more and customers. Further, there are different aspects that are considered
by customers among which price can be determined as an essential source that contribute
effectively towards purchasing products. Strategies like developing strong relationship with
suppliers get the opportunity to get raw materials in law price. This is helpful to deliver products
and services at low cost. Moreover, it also essential that proper segmentation are made so that
management will be able to take steps that will help in attracting more and more customers.
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REFERENCES
Books and Journals
Boone, E. L. and Kurtz, L. D., 2012. Principles of Contemporary Marketing. South-Western.
Chen, W. M., Kim, H. and Yamaguchi, H., 2014. Renewable energy in eastern Asia: Renewable
energy policy review and comparative SWOT analysis for promoting renewable energy in
Japan, South Korea, and Taiwan.Energy Policy. 74. pp.319-329.
Darmawan, M. A., Putra, M. P. I. F. and Wiguna, B., 2014. Value chain analysis for green
productivity improvement in the natural rubber supply chain: a case study.Journal of
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