Marketing Report: Analysis of EE Limited's Strategies

This report provides a comprehensive analysis of EE Limited's marketing strategies. It begins with an executive summary and table of contents, followed by an introduction that defines marketing and its importance. Task 1 delves into the concept of marketing, exploring current and future trends such as distribution through retail stores and online selling. It also covers the overview of different marketing processes, including market analysis and marketing mix development. The key roles and responsibilities of the marketing manager, such as developing strategies and building customer relationships, are outlined, alongside how marketing interrelates with other departments like operations and finance. Task 2 focuses on the extended marketing mix and the development of a marketing plan for EE Limited. The report concludes by emphasizing the importance of effective interrelationships between functional departments and the significance of the marketing role in achieving long-term gains. References are provided to support the analysis.

Marketing Essentials
This is a much-improved piece of work comparing the previous one. My recommendation would
be that you go through this work first and go back to BBE to improve on that part and after that
you address this work again. As I said earlier, there is a need for better grammar and improved
fluency in your sentences. Use simple words, and attempt a narrative form in addressing task
requirements.

EXECUTIVE SUMMARY
Marketing is defined as practice adopted for selling products and services of the
enterprise to consumers. It is essential that a systematic and strategic approach should be used for
carrying out marketing practices in effective way. Present report is based on EE limited which is
a leading British network company that offers different types of telecommunication services to
buyers. The report describes about extended marketing mix that are used in the entity.
Information about elements such as Product, price, place, promotions, people, physical evidence
and process has been mentioned in the report. In addition to that company overview and details
about services and products that are offered by the enterprise have been mentioned. Current
marketing situation analysis has been done and evaluation of internal and external environment
has been done for identifying business opportunities that are available for business. Primary
activities that are performed in the enterprise including inbound activities, operations and
outbound logistics and marketing have been mentioned in the report.

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................2
Concept of marketing, including current and future trends........................................................2
Notes:..........................................................................................................................................7
Overview of the different marketing processes..........................................................................7
Key roles and responsibilities of the marketing manager at EE Limited....................................8
Ways in which roles and responsibilities of marketing influence and interrelates with other
functional departments of EE Limited......................................................................................10
Values and importance of the marketing role in the context of EE Limited.............................11
Significance of having effective interrelationships between different functional departments of
EE Limited................................................................................................................................12
TASK 2..........................................................................................................................................15
(2a) Extended marekting mix....................................................................................................15
(2b) Marketing plan...................................................................................................................18
CONCLUSION..............................................................................................................................25
REFERENCES..............................................................................................................................26

INTRODUCTION
Marketing be determined as an essential part within organization. It provides the firm
with the opportunity to provide adequate information about the products and services that are
delivered by the firm (Pike, 2015). In this context, there are different set of activities that has to
be considered in order make sure that they will be able to deliver their customers with high
quality services. There many companies that deliver their customers with similar products and
services. They make use of different set of strategies that make the firm to attract more and more
customers (Thomas, 2014). Present report is about EE limited that is a mobile phone company in
UK . They focus on deliver their customers with high quality services. There are various issues
that are faced by cited firm. This report covers concept of marketing, it includes the future and
current trends. Further, it covers the key roles and responsibilities of the marketing manager at
EE Limited. Moreover, it covers the significance of having effective interrelationships between
different functional departments of EE limited. Lastly, it also includes development of marketing
plan for EE Limited.
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TASK 1
Concept of marketing, including current and future trends
Notes:
Concept of marketing can be determined as a philosophy that is helpful to analyse the
needs and requirement of customers. Accordingly, products and services are developed with the
help of which more and more service users are attracted. In this context, there are different areas
that are considered and it requires management to make sure that they develop strategies through
which they can make improvement in their business operations. As per the case, there are two
different type of issues that are faced. With this respect, it includes poor cross culture and lack of
marketing orientation. Below given are the three areas that are included in concept of marketing
and they are as follows:
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Notes:
Production concept: This is an area in which management of EE Limited aims at
delivering their products and services at low cost. There are certain factors that are considered by
customers when they purchase any product. In this context, it includes price, quality, etc. With
this respect, EE Limited should develop strategies that help them to reduce the cost of products.
Marketing concept: In accordance with concept, management aim at making use of tools
like television, radio, newspaper, online sites, etc. to convey information about the services and
products that they want to deliver to their customers.
Sales concept: This can be determined as the source with the help of which products are
distributed to customers.
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Notes:
Trends of marketing
Current trends: As per the current trends, EE Limited make use of different set of
strategies which are as follows: Distribution through retail stores: This is a type of trend that is followed at EE Limited
in which management distribute their products with the help of retail stores.
 Promotional campaigns: In order to promote their products and services, there are
various type of strategies that are adopted. In this context, it includes television
commercials, newspapers, etc.
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Notes:
Below given are the future trends that can be implemented by EE Limited to sell their
products and to raise their profitability.
 Online selling: In this modern world, the use of internet is raising at an increasing rate.
With this respect, cited firm should focus over delivering their products online as it will
help in increasing customers base.
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Notes:
Overview of the different marketing processes
Marketing process can be determined as systematic step that enables the organization to
make use of opportunity that prevail in the market. In accordance with the case, below given are
the steps that can be followed by EE Limited for effective marketing process:
Analysis of the opportunity in market: With change in time, there are divination and
changes that take place in taste and preference of customers. It is important for the organization
like EE Limited to understand these changes and take appropriate steps through which
management understand the opportunities that prevail in the market.
Selecting target market: There are many level in which customers can be divided. In this
context, when proper division is made, then it becomes easy for the organization to develop
strategies through which more and customers can be attracted. Similarly, EE Limited should
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understand and select their target audience as per the type of products and services that are
delivered by them.
Developing marketing mix: Marketing mix enables to develop combination of factors that
is helpful for companies like EE Limited to influence customers to get attracted with the
products that are delivered by them. As per this process all the area starting from development of
products and ending when customers make use of the product. Organization develop strategies at
each level and accordingly they take step through which they get to raise their sales and
profitability.
Management of marketing efforts: This is an areas in which EE Limited should
understand their strength, weakness. They should develop steps with the help of which proper
steps are taken that will help in enhancing their strength and to develop strategies to overcome all
weaknesses.
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Key roles and responsibilities of the marketing manager at EE Limited
There are different set of roles and responsibilities that are played by Marketing manager
of EE Limited which below given are few of them:
Developing strategies: It is important for the organization to make sure that they take
appropriate steps with the help of which they attain competitive advantages. Role of Marketing
manager understand the situation and the issues that are faced by EE Limited and take
appropriate steps that will help them to overcome the problems and to focus on organizational
goals and objectives.
Building relationship with customers: Ultimate aim of any firm to gain maximum profit,
this is only possible when they will be able to understand the issues or problems that are faced by
them. Accordingly, services should be delivered by them to attract customers. Marketing
manager of EE Limited make sure that they understand their customers and clarify all the doubts
that they have towards the products and services.
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Conducting market research: Changes in taste and preference of customers take place
frequently. It is essential to understand them and make steps accordingly. It is the responsibilities
of Marketing manager to make sure that proper steps are taken through which they understand
the changes in customers buying behaviour and appropriate steps are taken to raise customer
base.
Identifying threats and opportunities: As per the case, there are different type of threats
that are faced by EE Limited. Marketing manager is responsible to make sure that proper steps
that are taken so that they will be able to make use of opportunities and reduce the level of
threats.
Ways in which roles and responsibilities of marketing influence and interrelates with other
functional departments of EE Limited
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