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Report on Functions of Marketing : Cadbury

   

Added on  2020-06-03

17 Pages5299 Words73 Views
MARKETINGESSENTIALS

Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1 ...........................................................................................................................................1P1 Key roles and responsibilities of the marketing function......................................................1P2 Roles and responsibilities of marketing related to the organizational context......................3TASK 2............................................................................................................................................5P3 Marketing mix to the marketing planing process to attain business objectives.....................5TASK 3........................................................................................................................................10P4 Marketing plan for Cadbury................................................................................................10CONCLUSION .............................................................................................................................13REFERENCE.................................................................................................................................14

INTRODUCTION Marketing is most essential process of every company because it is concerned with theselling and purchasing of different types of products and services (Dudek and Dudek, 2013).This aid to increase the profitability of organisation in proper manner.It also acknowledgevarious customers about different products and services which are newly introduced bycompany. Marketing is the process which deals with to implement various strategies which areascertain by organization in order to accomplish goals and objectives of company in effectivemanner. Along with this, it plays a significant role to improve the quality of different productsand services which are provided by the organisation to their loyal customer. This aid to standbefore the different competitors present in the marketplace. In this report, Cadbury is the chosenorganisation which provide milk products and different flavours of delicious chocolate to theirdifferent customer which are present in marketplace. This report explains about the differentfunctions which are related to the marketing in order to ascertain effective outcomes in propermanner. There are different factors of marketing mix which are explains in this assignment bythe Cadbury increase the level of profit as well as performance of company (Bernstein, 2018). TASK 1 P1 Key roles and responsibilities of the marketing functionThere are various types of strategies and policies which are concerned with marketingwhich plays significant role in order to maximise the level of profit and gather large number ofrevenue from the marketplace. In present era, marketing plays a significant roles in order toacknowledge different customer about various products which are launched by the Cadbury. Socustomer can by those products for their basic use in their daily life like different types of milkproducts are consumed by the different customer at regular basis (Cooper and et. al., 2014). Itaids to retain the customer with company for the longer period of time. There are various typesof tools and techniques which are used by company in order to attract large number of customer.It also produce different types of new and innovative chocolates and other milk products for theircustomer which aid to sustain strong position of the marketplace. As Cadbury is the strong andsustainable brand but the management of company ascertain strong marketing concept which aidto build strong communication channels which help to determine the different needs and want ofthe customer which aid to produce new and innovative products which improve productivity of1

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