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Project Report on Roles nad Responsibility of Market Function
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Added on 2020-07-22
Project Report on Roles nad Responsibility of Market Function
Added on 2020-07-22
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 The key roles and responsibilities of the marketing function..........................................1P2 Roles and responsibilities of marketing relate to the wider organisational......................4TASK 2 ...........................................................................................................................................6P3 Compare ways in which organisations use elements of the marketing mix (7Ps)...........6TASK 3............................................................................................................................................1P4 Produce and evaluate a basic marketing plan for an organisation....................................1CONCLUSION................................................................................................................................5REFERENCES ...............................................................................................................................6
INTRODUCTIONA Organisation is established to provide products and services to their customers. Forthis, first of all they needs to analysis about market and its aspects as well as customer's demandsand wants. This essential is helps to maintain a relationship between customers and firm.Marketing is a particular area which needs art and creativity of marketer and their skills toprovide full satisfaction to their consumers through their services. This report is based onMcDonald's, which is a American fast food provider organisation. It was founded in 1940 byRichard and Maurice McDonald in USA. This company is starts as a small hamburger stand butnow McDonald is the world's largest restaurant organisation in world wide. (Berkowitz2016)The project report includes roles and responsibility of market function, how various factors asproduct, prices, place, processes and physical evidence affects on its productivity as well asinvestigate some marketing plans through SWOT and Porter's five forces analysis. TASK 1P1 The key roles and responsibilities of the marketing functionTo get success in market with new product and build trust betweencustomers for product, a organisation build marketing function which helpsto increase productivity of their firm and provide best services to people. Amarketing function have different roles and responsibility like-Marketing and advertisement- Marketing is all about study ofexchanging relation. Marketing is basically depends on promotion andadvertising of products because this events are provide knowledge tocustomer's about the products and its services. McDonald's uses manyadvertising techniques to promote their services and helps them to attractcustomer's toward them. They helps the business in providing informationabout new products and things in existing items and services and its can bea great advantage for for consumer's in right manner. On the other sideAdvertisement is an activity of action which helps in capturing eyes ofpublic on something, generally advertisement is paid announcement. it alsocan be positive or negative as every one seeing TV during election time that1
may draws negativity for some person or few of people are taking is aspositive. ( Desai 2013)Competitor and customer research- One and most important roleof this division is to do full research of market and get information abouttrends, fashions, customer's demand, products details and culture which isfollowed by consumers. This is helps them to consume a product which isnot supplied in market by any one and to provide services in those areaswhere customer's needs are higher than others. This is also helps toidentify its strength and weaknesses with their competitors. ( Brassingtonand Pettitt 2013)Finding new customers and marketing opportunity- defining newcustomers are always known as the opportunity for firm. When numbers ofconsumers are rises market opportunity grows along with it. Creating Product/ services that represent value- After marketresearch next step is to produce the product which is organisation want toconsume according to customer's needs and wants. Through this, they canalso improve their quality and services upon ones which is already exist inmarket as well as to create better values for customers. McDonald's alwaysprovide something new to their customers which has always different formexisting products. Support innovation- every organisation needs to have someinnovative product and it is essential for that product to get sound levelsupport by their employees who are able to execute them in themarketplace and customer will appreciate it. It is important for anorganisation to be focused on innovation and apply them it their firm. Delivering customers service standard - All these processes havedone for selling a products and provide services to customer's. Aorganisation is established to earn some revenue and profit by provide theirgoods and facilities to people. Selling include profit and cost of companiesor dealers as well as its share satisfaction to customers. An organisation can2
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