This report discusses the marketing essentials for introducing a new organic product by ASDA, including the marketing plan, SWOT analysis, PESTLE analysis, competitive analysis, marketing mix, STP approaches, budget, and monitoring control. The report also highlights the importance of sustainability and eco-friendly practices in the production and distribution of the new product. The target market is low to medium income groups, and the pricing strategy is based on economy pricing. The report concludes with a summary of the key findings and recommendations for ASDA.