Marketing Essentials for Introducing New Organic Product by ASDA

Marketing Essentials

Table of Content
INTRODUCTION...........................................................................................................................1
MARKETING PLAN......................................................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
ASDA is a leading retail company of Britain which has unique and varied range of
services such as super-centres, superstores, supermarkets and living stores across the UK.
Company dedicatedly serve its customers through these network stores and online services.
Marketing plan is introducing new product comprised all factors of marketing essentials, which
includes advertising and various sales techniques from designing, producing, selling and
delivering of the product and service. The report will discuses the concept of marketing mix to
achieve business objective by comparing the marketing plan of two different organizations.
Examination will be portraying business plan of marketing essential that ASDA using for
introducing new organic product.
MARKETING PLAN
EXECUTIVE SUMMARY
ASDA is adding new organic product range in its online and physical outlets to increase
the overall sale in the market. Company is taking competitive advantage to attract new
customers and satisfying the demand of existing potential customers. Company's management is
contemplating more sustainability methods of green technology in processing of new organic
products. Market segmentation of primary target groups are based on untapped customers, which
company focusing upon capturing low-high income groups (Ing, Osman, and Tze-Yin, 2020).
As retail industry have tough competition with strong competitors company will focus on
proving best to its customer without compromising in the quality of product and service.
Sustainable method of producing goods and service through minimizing negative impact
in environment will help company to attract new investors and customers in the business which
will lead towards economical-sound processes. These operations will strategical support ASDA
in introducing new organic product as per marketing strategies which will lead the company
toward success of short and long-term goals.
BUSINESS OBJECTIVE
ASDA's following current marketing trend of healthy lifestyle by introducing new
organic product to its potential customer's demand. Company's objective of adding new range of
organic product is to capture the untapped groups considering every opportunity expanding its
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