Marketing essentials for Cadbury Assignment

Added on - 08 Jan 2021

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Marketing essentials
Table of ContentsINTRODUCTION...........................................................................................................................1Executive Summary of the company -............................................................................................1MAIN BODY...................................................................................................................................2TASK 1............................................................................................................................................2P1 Roles and responsibilities of marketing functions............................................................2P2 How roles and responsibilities of marketing are interrelated with wider organisationalcontext....................................................................................................................................5TASK 2............................................................................................................................................6P3 Marketing mix of two different organisations...................................................................6TASK 3..........................................................................................................................................10P4 Produce a basic marketing plan for Cadbury..................................................................10CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing refers with department of management which designs different strategies so asto build profitable relationships with target and potential customers. It tends towards satisfyingbuyer's needs, maximise profits, driven up sales and beat the market competition in order toaccomplish organisational goals and objectives in an effective manner. Along with this, the coreconcept of marketing is the rationality that urges association to concentrate on their clients’necessities. Breaking down their needs and settling on such choices that fulfill those needs in asuperior manner than contenders (Akroush, 2011). Basically, marketing focuses on deliveringvalue to customers so as to satisfy their expectations or desires in the best possible manner thancompetitors. The present assignment is based upon Cadbury, its a well known confectionery andloved by millions over the globe. The main objective of the company is to deliver effective andvalue added products for customers so as to attain and retain them for long term period. Apartfrom this, the report is going to be described roles and responsibilities of marketing functions andhow marketing department is interrelated with wider organisational context. Readers will alsocome to know about seven elements of marketing mix and how they can effect sales andprofitability of the firm. A basic marketing plan will also produce.Executive Summary of the company -Cadbury is the chosen organisation for completion of this project, the firm was foundedin 1824. It is known as one of the most recognisable brand over the world. This Britishmultinational confectionery company is based in Uxbridge of London in the United Kingdom.Presently, more than 70000 employees are working with the company: in 2014 Cadbury hasmade investment of £75 million. Along with this, the mission statement of the firm is to buildeffective market reputation over quality and making continuous improvements in their productsand services. Whereas vision statement of Cadbury is to working together so as to create abrands which people love. The confectionery company is operating in 50 countries by having2000+ stores worldwide. The organisation is based upon Democratic and decisions are basedupon consulting with different members of the organisation. Although, the organisationalstructure is followed by Cadbury for its board of directors is based on “clarify accountability andenable swifter diction making”.1
MAIN BODYTASK 1P1 Roles and responsibilities of marketing functionsIn present scenario, marketing has become crucial aspect of businesses as firm's financialgrowth is depend upon effective marketing. No one company can ignore marketing of itsproducts and services. Thus, now marketing have come to acquire prudent marketing efforts andhave understood that a product's success is depend on how well it will be introduced andpromoted in market. The umbrella term, Marketing contains promotion, advertising, direct salesand public relations. A firm can provide best offerings but without marketing it cannot informcustomers about that product (Brettel and et. al., 2011). Along with this, the main motive ofmarketing is to generate awareness among people and improve their loyalty or trust. At the sametime, marketing also offers people to buy firm's goods or services. The firm is also growingrapidly in emerging markets by having growth of 12% in 5 years and 14 % global market share.Nature of marketing -Marketing is customer oriented: Marketing starts to get closer with the clients. Itconcerns itself with the fulfilment of the customers' needs by delivering them value addedgoods. All the authoritative exercises must be focused on and centred towards targetaudiences. Clients must be permitted to proclaim item details and models with respect toquality. Also, for this present, client's needs should be analysed constantly.Marketing is the delivery of value: At the point when a client is provided from a specificitem in view of its general execution, at that point the fulfilment that he has gotten isknown as client esteem. Consumers are considered the product's esteem and cost beforesettling on a choice and make an exchange off amongst cost and advantage of the item.They will pick a product that gives them more values rather than prices.Marketing is network of relationships:The point of convergence of all marketingactivities is the client (Civi and Persinger, 2011). The term relationship Marketing is theact of building long haul by fulfilling relations with key people like clients, providers andmerchants keeping in mind the end goal to hold their long haul inclination and business."Marketing is dynamic: The requirements and needs of the client are evolving always.Since the objective of marketing is to address client's issues and needs by outfitting them2
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