Marketing Essentials for Travel and Tourism

MARKETING
ESSENTIALS FOR
TRAVEL AND
TOURISM

TABLE OF CONTENTS
1. INTRODUCTION
2. Marketing concept related to current and future trends
3. Different marketing processes
4. Role and responsibilities of marketing manager
5. Interrelation between functional departments in TUI
6. Value and importance of marketing manager in TUI
7. CONCLUSION
8. REFERENCES

INTRODUCTION
 Marketing is the approach that is being used for buying and selling products
through different marketing strategies that includes marketing mix that
consists of product, price, place and promotion that facilitate an
understanding of market regarding consumer taste and preference.
 There are different marketing concepts that are associated with purchasing
power of consumers.
 This report is based upon TUI company. It is travel and tourism operator
that provide services in different parts of United Kingdom. Company was
founded by Roy Thomson in 1965.

MARKETING CONCEPT RELATED TO
CURRENT AND FUTURE TRENDS
 Concept of marketing helps in satisfying needs and demands of consumers
that helps in taking rationale decision for the company. These decisions
enhance competition in the marketplace that fulfil needs and bringing more
opportunities in TUI. Different marketing concept in bringing effectiveness
while working in the company.
 Production Concept
 Product Concept
 Selling Concept