Marketing Essentials

MARKETING ESSENTIALS

Table of Content
• Introduction
– Management functions with roles and responsibilities
• Analysis of roles and responsibilities
– Interrelationship of marketing functions with other departments
• Analysis of interrelationship
– Conclusion
• References

Marketing introduces to activities which is
taken by an organization to promote its
product and services in marketplace.
It includes advertising, marketing and
delivering products or services to
consumers.
Introduction

Marketing functions with roles and
responsibilities
 Development of marketing strategy and plan .
 Identifying and managing the marketing mix
 Developing various practices and policies regarding the marketing.
 Mangers of TUI have role to develop an effective marketing strategy to
attract more customers.